December 1, 2006
LOST PLANET™: EXTREME CONDITION
FOR XBOX 360™ HITS THE BIG APPLE
Action-Packed Trailer to Run in Times Square Throughout Busy Holiday Month
Capcom® today announced that Lost Planet™: Extreme Condition for Xbox 360™ video
game and entertainment system from Microsoft will take center stage in the heart
of New York Times Square throughout the month of December. A gripping
60-second trailer for the game will be broadcasted on the 3,000 square foot NBC
SharpVision HDTV screen at the intersection of 42nd Street and Seventh Avenue
from December 4 through 31. The promotional spots will highlight
action-packed footage from the game and will generate more than 40 million
impressions during its scheduled run which covers two of the year’s biggest
holidays: Christmas and New Year’s Eve. Lost Planet carries a “T” rating for
teen audiences by the ESRB and will be available across North America on January
12.
“Our goal is to share the incredible Lost Planet experience with as many people
as possible,” said Charles Bellfield, vice president, marketing, Capcom
Entertainment, Inc. “What better way to make an impact than by presenting
the game in one of the most recognized and visible spots in the world, during
the busiest time of the year.”
Combining a gripping single player campaign and intense multiplayer modes with
support for up to 16 players via Xbox Live® online game service, Lost Planet
promises to be an epic gaming masterpiece. Taking full advantage of Xbox
360’s unprecedented power, Lost Planet will contain an unrivalled level of
detail as advanced light sourcing is used to ensure a realistic presentation
that enhances every explosion, smoke and particle effect. Enormous world
maps unfold as players battle hostile creatures in blistering weather conditions
across vast snow fields and deserted cities either on foot or in armed Vital
Suits.
Lost Planet’s action-packed multiplayer demo is available for free download on
Xbox Live® Marketplace. For gamers who preorder either the standard or
collector’s edition of the game with participating retailers, they will receive
a special token card with a unique code that will allow them to download a
separate, special version of the demo which contains an additional multiplayer
map. Capcom debuted Lost Planet’s multiplayer gameplay at this year’s
Leipzig Games Convention, where its riveting action netted top honors as the
Best Xbox 360 Game at the show. In addition, the game was chosen by Tokyo
Game Show attendees as one of the winners of the illustrious Future Award.
Exclusively available for Xbox 360, the standard edition will carry a suggested
retail price of $59.99 and the limited Collector’s Edition will be available for
$69.99, while supplies last. Packaged in a custom designed SteelBook™ case
featuring exclusive cover art, the premium set will include the game, art book
with exclusive concept art and a heap of multimedia content. As a special
bonus, gamers that purchase the Collector’s Edition will have exclusive access
to an additional multiplayer map for several months before it is made available
as a free download on Xbox Live Marketplace, in summer 2007.
For more information on Lost Planet, please visit the official site at
http://www.lostplanet-thegame.com
or join the growing community of fans at
http://www.lostplanetcommunity.com
