Gears of War creator Cliff Bleszinski today extended the list of game developers to pick up an ice bucket in support of the ALS Assocation’s fight against degenerative nerve disease amyotrophic lateral sclerosis.
Bleszinski was called to arms by Minecraft creator Markus ‘Notch’ Persson, who also brought Xbox boss Phil Spencer and Activision boss Bobby Kotick into the mix. Spencer himself took an icy dip just yesterday, concluding by calling out Sony Worldwide Studios president Shuhei Yoshida, Valve boss Gabe Newell and Nintendo of America president Reggie Fils-Aime.
To learn more about ALS and show support for the association working to raise awareness and a cure for the condition, check out the ALS Association’s official page.
[via Eurogamer]
