ACCLAIM ENTERTAINMENT, INC. SHIPS
‘DAVE MIRRA FREESTYLE BMX 2’ THIS WEEK FOR PlayStation®2 COMPUTER ENTERTAINMENT
SYSTEM
First BMX Game for Next-Generation
System Available Nationwide at Retail On ‘Freestyle Thursday’ September 6, 2001
GLEN COVE, NY, August 29, 2001 – The
adrenaline rush of extreme sports has finally arrived for next-generation
gaming, as Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM) today announced that
this week it will ship its eagerly anticipated Dave Mirra Freestyle BMX 2 for
the PlayStation®2 computer entertainment system. Building upon the Company’s
successful franchise that has sold in excess of 1.2 million units worldwide,
Dave Mirra Freestyle BMX 2 will be in full national retail distribution on
"Freestyle Thursday" September 6, 2001. The Company is currently supporting the
title with an integrated $4 million marketing campaign, including national
print, television and radio advertising, consumer sweepstakes and retail
promotions.
"Acclaim’s Dave Mirra franchise is
one of the strongest and most highly regarded brands in the extreme sports
category and we are thrilled to deliver the debut BMX title for the
PlayStation®2 on ‘Freestyle Thursday’," said Steve Felsen, Senior Director of
Brand Management. "Dave Mirra Freestyle BMX 2 offers an unparalleled gameplay
experience that will create a new benchmark in the genre and captivate diehard
BMX enthusiasts and casual gamers alike."
"It’s bigger, better and even cooler
than my first game," said Dave Mirra, 10-Time World Champion. "The guys at
Z-Axis did another fantastic job, and I know that BMX and action sports fans
will get a big rush from playing this game."
In addition, the media had the
following to say about Dave Mirra Freestyle BMX 2:
"An extreme sports game would be
nothing without a plethora of tricks and thanks to the series ‘trick-modifier’
feature, Dave Mirra 2 will be packed with more variations than any game before
it." – www.gamspot.com
"Acclaim’s top-selling BMX game
returns in next-gen fashion…and the game also includes an amazing park editor
that makes Tony 2’s look like Duplo Legos." – Game Informer
Dave Mirra Freestyle BMX 2 is the
only game that features 10-time world champion and 11-time X Games champion,
Dave Mirra. Players complete a variety of challenges to earn the respect of
fellow riders as they progress through the game’s eight massive levels, which
feature the very best in vert, dirt, street and park riding. Dave Mirra
Freestyle BMX 2 offers an innovative S.I.K. trick system, which allows players
to pull more than 1,500 tricks, including the new grind, wall ride and lip trick
modifiers. In addition, the game features 14 pro riders, including Ryan Nyquist,
Mike Laird, and Colin Mackay; super-competitive multiplayer games; and a
state-of-the-art BMX Park Editor that will allow users to create their own BMX
experience. Dave Mirra Freestyle BMX 2 was developed by Z-Axis.
Dave Mirra Freestyle BMX 2 will be
available nationwide on "Freestyle Thursday" September 6, 2001 for the
PlayStation®2 computer entertainment system at a suggested retail price of
$49.99.
About Acclaim Entertainment
Based in Glen Cove, N.Y., Acclaim
Entertainment, Inc., is a leading worldwide developer, publisher and mass
marketer of software for use with interactive entertainment game consoles
including those manufactured by Nintendo, Sony Computer Entertainment, Sega and
Microsoft Corporation as well as personal computer hardware systems. Acclaim
owns and operates four studios located in the United States and the United
Kingdom, and publishes and distributes its software directly in North America,
the United Kingdom, Germany, France, Spain, Australia and the Pacific Rim.
Acclaim also distributes entertainment software for other publishers worldwide,
publishes software gaming strategy guides and issues "special edition" comic
magazines from time to time to support its time valued brands, Turok and Shadow
Man. Acclaim’s corporate headquarters are in Glen Cove, New York and Acclaim’s
common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more
information, please visit our website at www.acclaim.com.
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