Activision announced today that Destiny, the new blockbuster title from developer Bungie, has sold-through more than $325 million worldwide in its first five days. Keep in mind, that's the number of sales generated from sales to actual consumers, something that was questioned last week when Activision announced Destiny had racked up more than $500 million in sales to retail stores and first parties.
Bungie added that Destiny players have logged more than 100 hours of online play by the end of the first week, with participation in 137 million activities.
"Destiny fans played more than 100 million hours of the game in the first week. That's on par with the engagement levels of our most popular Call of Duty games, which obviously is an industry leader," said Activision CEO Eric Hirshberg.
"Millions of gamers are having a great time playing Destiny and can't put down their controllers. And this is just the beginning. Destiny is a platform that will grow and evolve and we will continue to work closely with our partners at Bungie to bring a long line of new experiences and content to life in the game."
Although Destiny's reviews haven't been quite as high as Activision had probably hoped, it doesn't appear to be impacting sales in the slightest. Of course, as the most pre-ordered new IP we kind of expected this type of sales success.
The question is can Destiny remain relevant as we approach a busy holiday season. One of the biggest complaints about Destiny, aside from story, is the lack of overall content available in the game. Bungie gave fans a taste of what the future entails this week with the release of a new level 26 raid, Vault of Glass. If Bungie can continue to deliver this type of content on a regular basis I see no reason why Destiny can't eventually live up to the expectations set forth by all the hype.
