Discord moves away from gaming to become ‘Your place to talk’

The popular chatting application Discord is setting sails for greener pastures and aims to leave its primary gaming-oriented image behind in favor of appealing as a general communication service. This move comes after years of failed attempts to establish the platform as a major player in the gaming scene.

In the five years where Discord became a thing, the free chatting application truly managed to turn over the industry by establishing itself as the place where gamers can socialize. Not only did this lead to a vast number of gamers banding together in various servers but game publishers and developers alike have long started to use the platform as an official outlet to reach their audience.

This massive success ultimately led to Discord management to take a stab at the lucrative game store client way back in 2018. But in the end, this venture proved a massive flop with gamers showing no interest whatsoever to use yet another launcher and store.

This is just the beginning of Discord’s journey to be a place for all of your communities to talk and build relationships. We’re around for the long haul. Many of you have already signed up for Nitro, which has taken off over the last couple of years, and our recent $100 million in additional funding will help accelerate our investment in the community, new features, and the company. We’re deeply thankful to everyone who has supported us to get where we are today.

Disord already ended their game subscription program last year which couldn’t hold a candle next to Twitch Prime incentives. Neither did game streaming via the chat program take off. All these findings have now led to Discord CEO and Founder Jason Citron outline the future plans for the service. This of course doesn’t mean that the platform will abandon its large gamer audience but will instead aim to bring in more users from all across the walks of life into its ecosystem.