Earlier today, Activision unveiled their latest move that screws over Destiny players — a partnership with Red Bull that requires players purchase specially-marked cans of Red Bull energy drink to obtain a code that grants access to an exclusive in-game quest for The Taken King — you know, Destiny's upcoming expansion that Activision is asking players to shell out $40 on. You'd think for that price the quest would be included. Ha, fat chance.
At least someone has found humor in the situation. Poking fun at Activision's latest promotion, Polish developer Techland has decided to jump on the latest trend in game marketing.
The developer posted a brand new photo imitating the Destiny advertisement from the Red Bull site. Clearly poking fun at Destiny, the photo encourages players to "Level up your game with the real king of hydration" — a glass of water. "It's natural, vegan, and sugar-free," the mock ad continues. "It's also delicious and great for your health. And even better, it's basically free!"
It gets better though. If you take a photo of yourself drinking a glass of water and post it to social media with the hashtag "#DrinkRIghtDyingLight," you'll get a code for a premium weapon docket which you can redeem here.
You can see the original Destiny ad below.
While Activision and Bungie continue to lose supporters over its poor business practices regarding Destiny, Techland and their game Dying Light are the prime example of how to do DLC right. While Dying Light did ship with its own Season Pass, Techland has also released a good amount of add-on content for free. I don't know if it's a Polish developer thing, but they actually seem to care about their loyal supporters.
