Dying Light fans troll Bungie’s Destiny Red Bull promotion

Dying Light players level up their game with 'the real king of hydration'

By
Matt Liebl
-

Internet, this is why I love you. The Dying Light community have begun responding to Techland's request for players to share photos of themselves drinking water — a blatant jab at the new promotional partnership between Activision/Bungie and Red Bull — and the results are everything you'd hope for from the internet.

For those of you who have no idea what's going on, this is in response to a new promotion for Destiny that  requires players purchase specially-marked cans of Red Bull energy drink to obtain a code that grants access to an exclusive in-game quest for The Taken King — you know, Destiny's upcoming expansion that Activision is asking players to shell out $40 on.

Techland was quick to pounce on the opportunity, creating a similar mock promotion encouraging players to "Level up your game with the real king of hydration" — a glass of water. "It's natural, vegan, and sugar-free," the mock ad continues. "It's also delicious and great for your health. And even better, it's basically free!"

What's more, if a player shared a photo of themself drinking a glass of water and post it to social media with the hashtag "#DrinkRightDyingLight", they would get a code for a premium weapon docket which you can redeem here.  

The photos above are just a few responses Techland has retweeted, but plenty more can be found on Twitter.

RELATED ARTICLESMORE FROM AUTHOR