Electronic Arts (EA) has been hailed as one of the worst gaming companies in the industry for a while now. Whether its for day one DLC, charging too much money for Sims expansions, destroying other developers (remember Pandemic Studios), adding multiplayer to everything, bringing microtransactions to everything, or Origin – people have their reasons for disliking them.
When it comes to being greedy, EA's CEO Andrew Wilson wants everyone to know that EA isn't about money-grubbing.
“If you understand the videogame business, EA — the branding is this corporate beast that just wants to take money from them while people play our games,” said Wilson during the B.C. Tech Summit (as noted by Vancouver.24). “That’s not actually what we’re trying to do.”
According to Wilson, EA isn't trying to take your money… They just want to give you the option to spend your money in the very place that you spend your time — in games.
“For the longest time in civilization, we would spend money as human beings, then we would spend time where we spent our money. That’s reversed now,” he said. “You come in, and play a bunch of games, and ultimately you invest after that.”
So, Wilson believes that you shouldn't simply purchase something and then play it without further spending money. You should get it, then invest in it… Sounds kind of like free-to-play games with microtransactions.