EA won't be mimicking Valve's excessive sales approach with Origin.
Origin head David DeMartini told Gamesindustry International that the practice of regularly discounting games "cheapens" IP. He said their perspective is different — more like Nordstrom than Target.
"When I say that, I mean good value, we're trying to give you a fair price point, and occasionally there will be things that are on sale you could look for a discount, just don't look for 75 per cent off going-out-of-business sales," DeMartini said.
"We don't believe in the drop-it-down, spring-it-up, 75 per cent off approach, but we've got something else that we do believe in that we'll be rolling out," he added.
Origin is now the second most popular direct-to-consumers service with over 11 million users. It launched last year. Steam boasts over 40 million users.
Considering the numbers, Valve boss Gabe Newell isn't threatened.
"They have a bunch of smart people working on it but I think they're still playing catch up to a lot of people who have been working in the space for a while," he said. "I think they're recognizing what the challenges are with building and scaling out this kind of system."
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