United States presidential candidate Donald Trump’s latest campaign ad includes “unauthorized use” of the Mass Effect IP, according to publisher EA.
The advert in question, aptly titled the Trump Effect, was retweeted by Trump earlier today, shortly before it was pulled from YouTube due to a copyright claim by EA. The two-and-a-half-minute fan-made video features Mass Effect music and Mass Effect 2 voice work by Martin Sheen. At the time of writing, it is still viewable via the candidate’s Twitter.
Suffice it to say, EA was not pleased with the parody ad. “We do not support our assets being used in political campaigns,” the publisher told GameInformer.
Some Mass Effect creators are none too pleased, either. Bioware game designer Manveer Heir tweeted some thoughts of his own:
TFW Donald Trump retweets campaign propaganda that uses music and voiceover from a game you worked on #gross https://t.co/KMYDRb72fd
— Mr. April (@manveerheir) April 4, 2016
I love the idea that Trump may think he's the Illusive Man, who is verifiably the bad guy in the game
— Mr. April (@manveerheir) April 4, 2016
Trump is indoctrinated, that makes so much damn sense. THE REAPERS ARE REAL
— Mr. April (@manveerheir) April 4, 2016
Source: GameInformer
