EA Announces The Sims On Stage

September 5, 2007

EA ANNOUNCES The Sims on Stage –
A NEW ENTERTAINMENT, COMMUNITY AND PERFORMANCE PLATFORM FROM THE SIMS LABEL

Experience the Ultimate Online
Destination for Performance and Creative Expression with The Sims and Find Your
15 Minutes of Fame!

Today, Electronic Arts Inc.
announced the beta launch of The Sims™ On Stage, an interactive online
playground that allows anyone with a standard PC or Mac™ and broadband
connection to unleash their inner creativity! By visiting
www.thesimsonstage.com,
people can immediately and free-of-charge start recording karaoke songs,
stories, comedy routines and more. The site offers incredibly fun and accessible
tools that make it easy to watch, create and share recordings with just a few
close friends, The Sims On Stage community, or the entire world online. Bringing
together elements of performance, humor and community, The Sims On Stage is the
perfect destination for people to express their creativity – and enjoy the
talent and imagination of others!

“The Sims has long had one of the
largest, friendliest and most creative communities in the world. With the
release of The Sims On Stage, we welcome a new kind of customer to our way of
having fun,” said Studio Head of The Sims Label, Rod Humble. “The world of
interactive entertainment is now broader than ever thanks to new web-based
technologies, and we are thrilled to give you a new way of having fun with The
Sims On Stage.”

The Sims On Stage will also feature
an easy-to-use Movie Mashup that will allow members to create original movies
featuring The Sims content made available exclusively to members of The Sims On
Stage community. Looking for your 15 minutes of fame? The Sims On Stage
spotlight shines on thousands of well-known rock, pop and country songs
available to karaoke fans at launch, making it easy to record and share your
favorite ditty! And if singing is not your thing, take a shot at Open-Mic
Recordings and share your favorite performances — from spoken word and comedy
routines, to knock-knock jokes and more!

Keep recordings private or make them
public for the world to see! With one click of the mouse, The Sims On Stage
members can easily upload their recordings onto blogs, social networking sites
and more. Plug in your microphone, grab your webcam and record away!

Launching today in English, The Sims
On Stage is an entertainment and performance destination based on the online
karaoke community, SingShot Media that was acquired by Electronic Arts in
February 2007. Please visit
www.thesimsonstage.com
for more details, and to experience the fun firsthand!