EA Announces The Sims Pet Stories Hits Store Shelves Today

June 15, 2007

EA announces the SIMS PET STORIES
hits STORE shelves TODAY

Video Game Product Line Delivers
Entertaining Story-Driven Experiences Tailored Especially For Casual Laptop Play

Electronic Arts Inc. announced today
that The Sims™ Pet Stories for the PC has arrived on retail shelves. Featuring
engaging characters and easy-to-play storylines that are sure to entertain both
new and experienced players, The Sims Pet Stories is the latest game from The
Sims Stories, a series of casual laptop games from EA’s The Sims franchise. The
Sims Stories line allows fans to get creative and stay connected by keeping in
touch with friends by using IM and email — even playing the game in its own
window!

Based on The Sims 2 Pets, which has
sold more than 5 million units worldwide, The Sims Pet Stories is the second
release in The Sims Stories product line. Featuring an easy-to-play, directed
Story Mode, fans can play two uniquely different stories that follow the lives
of Alice and Stephen, two exciting characters who learn, for better or worse,
that pets truly have personalities of their own!

A comedic plot centered on engaging
characters guides players through twelve chapters of each story. Players can
take their Sims through unique and entertaining storylines filled with humor,
mischief and heroic twists. Play Alice, who is about to have her home
re-possessed by the rich and ruthless land owner, Diane DeBore. Will her dog,
Sam, come through and win not only the local Dog Show, but also the cash prize
that will save their home? Consider the alternative, how will Stephen, the
highly-predictable executive chef, react when his bachelor life is turned upside
down by his cousin’s spoiled cat, Diva? Players can discover these answers and
more, or enjoy classic open-ended Sims gameplay.

"The Sims Pet Stories is a wonderful
way to enjoy a good long fiction over the summer," said Rod Humble, Vice
President Head of Studio for The Sims Division. "What makes The Sims Pet Stories
so enjoyable is that it also comes with the full Sims experience as well, so you
can enjoy the deep plot of the original game and then play the characters lives
afterwards, go off on your own path at any time or simply make up your own Sims
and live a life in the game. The game is also tailored to run well on laptops so
it makes the ideal beach or vacation experience!"

An entertainment phenomenon, The
Sims games have been translated into 22 languages and sold more than 90M games
around the world — that’s more than enough to give a game to every single
person in the UK or two to every man, woman and child in Canada! The Sims
popularity is due, in part, to The Sims appeal outside the traditional gaming
audience; more than half of The Sims players are female.

Designed for casual laptop play, The
Sims Stories are accessible and fun for everyone.

The Sims Stories line of products –
all of which are rated T (Teen) – are standalone entertainment experiences that
do not require companion games from The Sims library – just load onto your
laptop or desktop and play! The Sims Life Stories launched in February 2007 and
The Sims Castaway Stories is scheduled to ship in winter 2008.

About The Sims™ Pet Stories

The Sims Pet Stories is the second
release in an all-new product line, The Sims Stories. Play through all the great
moments of your Sim’s life in this easy-to-play game designed especially for
casual laptop play. Also Coming Soon to The Sims Stories line in winter of 2008:
The Sims Castaway Stories allows players to make a new life for their Sims in an
unexplored island paradise. All releases in The Sims Stories line offer two fun
ways to play, directed Story mode and open-ended Classic mode, and are designed
with controls that allow you play even when you’re on the go! For more
information check out
www.TheSimsStories.com