Categories: News

Ea Sports Takes On Fantasy Football

EA SPORTS TAKES ON FANTASY
FOOTBALL

Sports Fans Can Now Live the EA
SPORTS Fantasy Football Lifestyle

Redwood City, Calif. – June 16, 2004
– EA SPORTS™, best known for its powerhouse football videogame, now is taking on
all fantasy football comers with the announcement of EA SPORTS™ Fantasy
Football. Available starting July 21st at
www.easports.com/fantasy .
Electronic Arts (NASDAQ:ERTS), in conjunction with STATS, Inc. will offer a
variety of fantasy football experiences for the 2004-2005 football season.

“We’re taking EA SPORTS fun,
competition and quality to another level by bringing fantasy football to our
online EA SPORTS fans,” said Chip Lange, vice president of EA SPORTS Nation.
“We’re challenging all comers – you think you know football, every week, now
prove it; EA SPORTS style.”

EA SPORTS Fantasy Football will
offer a fully customizable Commissioner League for the commissioner and his
buddies, as well as easy-to-play Public Leagues where individual EA SPORTS fans
can take on the rest of the football community. The EA SPORTS Commissioner
League offers true fantasy gurus the highest-quality league management
capabilities as well as real world news and information. For just $99.99, EA
SPORTS Commissioners can customize the rules and scoring systems for up to 32
team-owners. Fantasy football participants can sign up, and spend their Sundays
in front of their personalized home pages, monitoring real-time scores and
statistics provided by STATS, Inc., the world’s leading sports information
provider.

The EA SPORTS Public Leagues will
match up 12 players in a league where EA SPORTS picks the rules, and allows
players to showcase their football smarts. For just $9.99, players can take on
the EA SPORTS community for exclusive EA SPORTS offerings.

Free to all subscribers will be a
weekly Pick’em Game, where the participants who most accurately predict the
weekly winning teams will earn weekly EA SPORTS incentives as well as the chance
to win a season-long EA SPORTS reward. Pick’em Game entrants can create private
groups to compete against their friends, with trackable worldwide leader boards.

EA SPORTS Fantasy Football league
sign ups will begin on July 21st. For more information, visit
www.easports.com/fantasy.

About Electronic Arts

Electronic Arts, headquartered in
Redwood City, California, is the world’s leading interactive entertainment
software company. Founded in 1982, EA posted revenues of $2.96 billion for
fiscal 2004. The company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers and the Internet.
In 2003, EA had 27 titles that sold more than one million copies. Electronic
Arts markets its products under three brand names: EA SPORTS™, EA GAMES™ and EA
SPORTS BIG™. EA’s homepage and online game site is www.ea.com. More information
about EA’s products and full text of press releases can be found on the Internet
at http://info.ea.com.

About STATS, Inc.

With more than 20 years of
experience in sophisticated sports data collection, processing and distribution
– STATS is the world’s leading sports information and statistical analysis
company. STATS provides exclusive information and data from its proprietary
databases to fans, professional teams, print and broadcast media, iTV platforms,
software developers and interactive and wireless service providers around the
globe. STATS, Inc.’s business partners include FOX Sports, ESPN, CBS Sports, WGN
Sports, YES Network, Yahoo!, SI.com, MSNBC, AOL, Sporting News, EA SPORTS and
the Associated Press. http://biz.stats.com

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