ESPN Videogames Runs the Campus Hardwood – Announcing ESPN College Hoops

ESPN Videogames Runs the Campus Hardwood –
Announcing ESPN College Hoops

First Team All-American and College Player
of The Year T.J. Ford to be spokesperson and cover athlete for ESPN College
Hoops

SAN RAFAEL, CA – (October 20, 2003) – ESPN
Videogames announced today that T.J. Ford, Naismith and Wooden Award winner from
the University of Texas, will be the spokesperson and cover athlete for the
upcoming ESPN Videogames college basketball title, ESPN College Hoops. Chosen in
the first round of the 2003 NBA Draft by the Milwaukee Bucks, T.J. Ford’s
leadership, hard-working nature, and winning attitude made him a natural
selection to represent ESPN Videogames entry into college basketball. ESPN
College Hoops delivers all the high drama, miraculous buzzer-beaters,
tear-soaked heartaches and proud pageantry of "The Big Dance" with this new
release. ESPN Videogames titles are produced by Visual Concepts – Sega’s sports
studio.

"Tradition, pride and emotion are the staples
of college basketball," says Greg Thomas, president of ESPN Videogames. "College
players compete against rivals for the honor of their school. ESPN College Hoops
faithfully recreates the high-spirited atmosphere of college basketball and
maintains the high quality of gameplay, graphics and presentation that gamers
have come to expect from all ESPN Videogames titles."

Added Rick Alessandri, senior vice president
and general manager, ESPN Enterprises, "College basketball is one of the most
exciting seasons for fans and ESPN, and this game will bring fans in as part of
the action for a great video game experience."

To further enhance the emotional environment
of college basketball, ESPN College Hoops is proud to feature the high-profile
ESPN talent of Mike Patrick and Jay Bilas. Together, the enthusiastic
play-by-play of Mike Patrick supported by the veteran analysis of Jay Bilas
guarantees the most insightful and entertaining commentary in any college
basketball game.

With a host of new gameplay additions —
including enhanced IsoMotion(tm), comical cutscenes, and year-round recruiting
— ESPN College Hoops promises to deliver the most engrossing and emotion-filled
college basketball experience. Developed by Kush Games Inc., ESPN College Hoops
is scheduled for release on Microsoft Xbox® and PlayStation(tm) 2 consoles in
November 2003.

About Visual Concepts Entertainment

Visual Concepts Entertainment is the maker of the critically acclaimed 2K series
of sports games. The company is responsible for the full development and
marketing for all ESPN Videogames titles and is committed to delivering the
best, fully integrated sports gaming experience for all consumers. Visual
Concepts Entertainment is wholly owned by Japan-based SEGA Corporation.

About ESPN
ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia
sports entertainment company featuring the broadest portfolio of multimedia
assets in sports marketing with over 40 business entities.  The company is
comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic,
ESPNEWS, ESPN Deportes (launching the end of 2003), ESPN Now, ESPN Today), ESPN
HD (a high-definition simulcast service of ESPN), ESPN Regional Television, ESPN
International (25 international networks and syndication), ESPN Radio, ESPN.com,
ESPN The Magazine, SportsTicker, ESPN Enterprises, ESPN Zones (sports-themed
restaurants), and other growing new businesses including ESPN Broadband, ESPN
Wireless, ESPN Video-on-Demand and ESPN Interactive.  Based in Bristol,
Ct., ESPN is 80 percent owned by ABC, Inc, which is an indirect subsidiary of
The Walt Disney Company.  The Hearst Corporation holds a 20 percent
interest in ESPN.

"PlayStation" and the "PS" Family logo are
registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered
trademark of Microsoft Corporation in the United States and/or other countries.
ESPN is a registered trademark of ESPN, Inc. All other trademarks are the
property of their respective owners.

About Sony Computer Entertainment
America
Recognized as the undisputed industry leader, Sony Computer Entertainment
America markets the PlayStation® game console and develops, publishes, markets
and distributes software for the PlayStation game console and the PlayStation®2
computer entertainment system for the North American market. Based in Foster
City, Calif., Sony Computer Entertainment America serves as headquarters for all
North American operations and is a wholly-owned subsidiary of Sony Computer
Entertainment Inc.