Exclusive Tracks from Urbz: Sims in the City on iTunes

Special Edition of ‘The Urbz:
Sims in the City’ to Include Exclusive Black Eyed Peas Music

EA and A&M Records offer
Groundbreaking Music Partnership via Apple’s iTunes

REDWOOD CITY, Calif. – October 12,
2004 – Electronic Arts (NASDAQ: ERTS), the world’s leading interactive
entertainment company, iTunes and A&M Records today announced a partnership that
marries one of the year’s biggest videogames – The Urbz™: Sims in the City™-
with one of the year’s hottest bands – The Black Eyed Peas. Not only will the
band be characters in the game and provide nine tracks re-recorded completely in
Simlish – the game’s quirky language – but a special edition version of the game
will include exclusive, never-released tracks from The Black Eyed Peas available
via an iTunes download card.

This is the first time a band has
gone back to the studio to completely re-record tracks specifically for a game
and is a first partnership of its kind. The first 700,000 units shipped of The
Urbz™: Sims in the City™ will include a pre-paid, pre-loaded iTunes download
card inside the box. The card entitles consumers to receive three exclusive
Black Eyed Peas songs. These songs include a never-before released English song,
an exclusive Simlish track, and two versions of their top hit, “Let’s Get it
Started” – one in Simlish.

“The collaboration with iTunes and
A&M Records is part of a massive launch planned for The Urbz: Sims in the City,”
said Nancy Smith, Executive Vice President and General Manager of North American
Publishing at Electronic Arts. “As the spin-off to the best selling PC game of
all time, The Sims, The Urbz: Sims in the City will benefit from one of the most
extensive music partnership in the history of EA.”

The iTunes Music Store is the
world’s number one online music service with 70 percent market share of the
legal digital music market. With over 1 million songs available for download in
the US, iTunes features music from all four major record labels as well as over
600 leading independent labels.

"Gaming and music are two of the
hottest areas in digital entertainment today. What better way to feature them
than to premiere new and exclusive music right in the box of one of the most
anticipated video game releases of the fall," said Eddy Cue, Apple’s vice
president of Applications. "We are excited to be working with EA and A&M Records
to bring exclusive downloads from the Black Eyed Peas directly to over half a
million consumers via this unprecedented promotion."

The Black Eyed Peas third album,
Elephunk, has remained on Billboard’s Top 50 list since its original release in
2003. The release has currently sold over 6 million albums worldwide. "Let’s Get
It Started," the latest single from Elephunk, is currently at #5 on the Top 40
chart. The band was recently nominated for three MTV Video Music Awards, and
took home the Moonman for Best Choreography in Music Video for their hit song,
‘Hey Mama.’

"Music and videogames go hand in
hand now more than ever," said Courtney Holt, head of new media for Interscope
Geffen A&M Records. "Partnering with EA and Apple raises the bar in the future
of the music, technology and gaming business. Music fans world-wide will now be
able to enjoy the Peas’ in every form of entertainment medium."

In The Urbz™: Sims in the City™,
players move out of the suburbs and take to the streets as they build their
reputation and attempt to become the biggest player in town. Styling themselves
in the trendiest threads and with the funkiest hairstyles, sims will unlock nine
districts and meet over 65 unique characters, including the Black Eyed Peas. In
the Cosmo Street District, players can interact with the band members and even
sing along with the group – all in Simlish, the game’s exclusive quirky
language. Players can listen to nine exclusive songs specifically re-recorded
for the game in Simlish – a first in videogame history. Visit
http://www.theurbz.com for more
information .

The Urbz™: Sims in the City ™ is
developed in Redwood City, CA at Maxis, the award-winning studio behind the
multi-million selling PC and console franchise, The Sims™. The game will be
released for the PlayStation 2, Xbox® video game system from Microsoft, Nintendo
GameCube™, the Game Boy® Advance and Nintendo DS™.

ABOUT ELECTRONIC ARTS

Electronic Arts, headquartered in
Redwood City, California, is the world’s leading interactive entertainment
software company. Founded in 1982, Electronic Arts posted revenues of $2.96
billion for fiscal 2004. The company develops, publishes and distributes
interactive software worldwide for video game systems, personal computers and
the Internet. Electronic Arts markets its products under three brand names: EA
SPORTS™, EA GAMES™, and EA SPORTS BIG™. EA’s homepage and online game site is
www.ea.com. More information about EA’s products and full text of press releases
can be found on the Internet at http://info.ea.com.

INTERSCOPE GEFFEN A&M

Combining the legacies of three
significant record companies, Interscope Geffen A&M embarked on a new tradition
of musical achievement with its combination on January 1, 1999, as a subsidiary
of Universal Music Group, the global music leader. Headed by Chairman Jimmy
Iovine, Interscope Geffen A&M is a major force across a wide range of musical
genres including rock, rap, pop, alternative, Latin, gospel and soundtracks.
Universal Music Group is a unit of Vivendi Universal, a global media and
communications company.

Electronic Arts, EA, EA GAMES, EA
SPORTS, EA SPORTS BIG, The Urbz, Sims in the City and The Sims are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. PlayStation is a registered trademark of Sony Computer Entertainment
Inc. Xbox is either a registered trademark or trademark of Microsoft Corporation
in the U.S. and/or other countries. Nintendo GameCube, Game Boy Advance and
Nintendo DS are trademarks of Nintendo. All other trademarks are the property of
their respective owners.