According to the NPD Group, 40% of gamers who play freemium titles spend money on additional in-game content.
The report from Insights into the Freemium Games Market surveyed over 6,000 individuals and found that while women and girls are "significantly more likely" to play free-to-play games, they're less likely than men to pay for extras. Around 38% of the total US population participates in freemium experiences.
More interesting is the figure that states 84% of gamers who try freemium games continue playing them, although males ages 13-34 are tend to break the habit entirely.
"At a minimum, for these [male] gamers a freemium game would provide a different experience, like a snack versus a full meal," said NPD's Anite Frazier, who explained that men are more commonly associated with the core gaming audience and are usually less interested in freemium titles.
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