NEW ERA OF PORTABLE VIDEO GAMING ARRIVES IN U.S.
ON JUNE 11 WITH $99.95 PRICE TAG, 15 NEW TITLES Nintendo®’s Game Boy® Advance To Further
Expand Dominance In ‘Anytime-Anywhere’ Game Play REDMOND, Wash., March 7, 2001 – "It’s like
playing TV video games-in the palm of your hand!" That consumer response will be repeated
millions of times in America beginning June 11, when Nintendo’s wildly
anticipated Game Boy Advance arrives with a slate of 15 brand new games
designed specifically to demonstrate its breakthrough performance, headlined
by Nintendo icon Mario in Super Mario Advance. The system will carry a
manufacturer’s suggested retail price of $99.95, while new game software will
retail for between $29.95 and $39.95. Additional launch titles include Nintendo’s
F-Zero®: Maximum Velocity, as well as the following third-party games: Army
Men® Advance (3DO), High Heat Major League Baseball® 2002 (3DO), Tony Hawk’s
Pro Skater (Activision), Dodge Ball Advance (Atlus), Fire Pro Wrestling (BAM),
Top Gear GT Championship (Kemco), Tweety and the Magic Jewel (Kemco), Fortress
(Majesco), Iridion 3-D (Majesco), Pitfall: The Mayan Adventure (Majesco),
ChuChu Rocket! (Sega), Ready 2 Rumble® Boxing: Round 2 (Midway), and Rayman (Ubi
Soft). More than 60 exclusive Game Boy Advance titles
are expected by Christmas, and virtually all games sold for previous Game Boy
systems are compatible with the new hardware. "There has never been a portable game
system like Game Boy Advance, and never has a game system launched into such a
booming market," says Peter Main, executive vice president, sales and
marketing, Nintendo of America Inc. "Our existing portable system, Game
Boy® Color, remains the fastest-selling video game platform in America,
achieving all-time sales records even 11 years after introduction. Game Boy
Advance will set brand new records." Game Boy Advance decisively breaks the existing
boundaries for handheld video game play, boosting both screen size and battery
life by 50%, and picture resolution by 66%. Game Boy Advance actually delivers
a sharper picture than current 32-bit and 64-bit consoles playing on a
27" television. Game Boy Advance runs 17 times faster and
displays more than ten times as many on-screen colors as Game Boy Color. It
will enable previously impossible scaling, rotating and transparency effects. Two new control buttons have been added to the
original Game Boy configuration to allow for more complex and varied forms of
game play. With select multi-player software titles, four Game Boy Advance
units can be linked together by an optional cable offering four-way game play
with all four players using a single game cartridge. In addition, the unit
itself is capable of being used as a discreet controller for the upcoming
Nintendo GameCube console. Game Boy Advance will be available in three
colors: Arctic (white), Glacier (translucent blue), and Indigo (violet). Nintendo Co., Ltd. of Kyoto, Japan, is the
acknowledged worldwide leader in the creation of interactive entertainment. To
date, Nintendo has sold more than 1 billion video games worldwide, has created
such industry icons as Mario® and Donkey Kong® and launched franchises like
The Legend of Zelda® and Pokémon®. Nintendo manufactures and markets
hardware and software for its popular home video game systems, including the
Nintendo 64 and Game Boy® – the world’s best-selling video game system. As a
wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash.,
serves as headquarters for Nintendo’s operations in North America. For more information about Game Boy Advance or
any other Nintendo product visit the company’s web sites, www.nintendo.com
or www.gameboy.com. # # # # |