ADVERTISING IN GAMES WEST FORUM
FOCUSES ON THE NEXT BIG ADVERTISING MEDIUM ON JULY 28, 2005
San Francisco Conference brings
together ad agencies, game developers and publishers
SAN FRANCISCO, California – June 24,
2005 – The Game Initiative, a leading producer of conferences and events for
professionals in the computer and video game industry, today announced
Advertising In Games West forum taking place in San Francisco July 28, 2005.
Advertising in Games Forums are the only series of events where advertisers,
publishers and game makers come together to discuss the opportunities and
challenges of ads in games, and explore together the most effective way to take
advantage of games as a platform while benefiting the consumer.
The agenda covers examining the
emergence of games as the next big marketing medium and discusses technologies
in development to make rich dynamic in-game marketing a reality. The content
offers a perspective from game publishers, game developers and advertisers.
Advertising In Games West follows the highly successful Advertising In Games
Forum held in New York City which attracted more than 250 advertising and video
game professionals.
Key elements of Advertising In Games
West reveals how to get feedback and data from ads in games to insure maximum
ROI. Speakers include industry leaders from both the game industry and the
advertising business, including: Microsoft, Ogilvy Interactive, Double Fusion,
Wild tangent, Massive Incorporated, Nielsen Interactive Entertainment, United
Talent Agency, Yankee Group, BlockDot, InGame partners, Skyworks Technologies,
Arnell Group and others.
Mitch Davis, CEO, Massive Inc. will
address the audience in a keynote discussing how in-game marketing is impacting
publishing models. Davis will also showcase new research to demonstrate the
powerful brand lift that videogames offer advertisers.
Earlybird Registration for the
Advertising In Games Forum is now open. Conference price is only $195 prior to
July 14, 2005. More information and online registration can be found at
http://www.AdvertisingInGames.com.
The day-long conference will feature
six sessions:
Business drivers – market numbers
will session lay the groundwork to give the numbers needed to understand how to
take advantage of the game industry today and where it is going. The session
will also look at how big the market for ads in games is, and what the growth
projections are.
New platforms and technologies will
examine the new technologies and platforms that enable ads to be deployed in
games. Speakers will discuss the alternatives that are available for the various
platforms.
The Publisher Perspective will focus
the pros and cons of different styles of ad-in-game formats and what value they
bring to the brand and the game. The panel will also address the different
business models and technologies available.
Advergaming session will explore the
latest technologies and methods being used by companies that swear by this
unique form of branded entertainment.
Campaign Tracking and ROI will look
at effectiveness of campaigns. Participants will talk about what opportunities
in-game advertising holds over other, more established, media formats.
Developer View will acknowledge that
while revenue from advertisers will be welcome, but how can the process be
managed to benefit all parties – including the consumer? The panel will examine
the role that advertising will play in developing the next generation of games
and how to manage the ad agency/game developer relationship.
The conference speaker lineup
includes:
Guy Bendov, co-Founder, EVP,
business development, Double Fusion Brandon Berger, Senior Strategist, Digital
Innovation, Ogilvy Interactive Bill Clifford, Creative Director, Wild tangent
Mitchell Davis, CEO, Massive Incorporated Michael Dowling, Managing Director,
Nielsen Interactive Entertainment Jonathan Epstein, agent, Games and Interactive
Group, United Talent Agency Mike Goodman, Senior Analyst, Yankee Group Dan
Ferguson, Creative Director and Co-Founder, BlockDot Nicholas Longano, CMO
Massive Inc Darren Herman, Founder, CCO, InGame partners Garry Kitchen, CEO and
President, Skyworks Technologies Chad Stoller, Director of Communications
Solutions, Arnell Group
Advertising in Games West is
sponsored by MSN Games, Massive Inc., XFIRE, Inc., GameDev.net,
gamesindustry.biz, MobyGames.com and Mary-Margaret.com.
About The Game Initiative
The Game Initiative is a leading
producer of conferences and events for professionals in the computer and video
game industry. The Initiative is chartered with the growth of the industry
through events, public awareness, information and supporting programs and serves
the needs of companies and people involved in producing interactive
entertainment software and hardware for video game consoles, handheld devices,
personal computers and the Internet. Game Initiative events include the Austin
Game Conference, the Mobile Game Conference, the Women’s Game Conference, The
Advertising In Games Forum, The Casual Games Conference, Game Technology
Association Meetings and the How to Break into the Game Industry national
conference series. More information about The Game Initiative can be found at
http://www.GameConference.com
