Game Rush@BLOCKBUSTER anticipates DOOM in Dallas

Game Rush@BLOCKBUSTER anticipates
DOOM in Dallas

Game Rush To Premier “DOOM 3®” for Xbox® with Midnight Launch and Special
Appearance By id Software

DALLAS (March 28, 2005) – Game Rush@BLOCKBUSTER announces it is proudly
unleashing a midnight mayhem launch event to celebrate the release of id
Software’s long-awaited masterwork of terror, “DOOM 3®” for the Xbox® video game
system from Microsoft. Gamers who want to get in on all of the action and
excitement in advance of the game’s official release, can visit their local Game
Rush store where pre-sales are still available and copies of “DOOM 3” will be
available at 12 a.m. on Monday, April 4th to rent or buy.

Members of the id Software team will also be making a special guest appearance
at the 6437 Hillcrest Game Rush store starting at 10 p.m. on Sunday, April 3 in
Dallas to meet fans, give away free DOOM 3 merchandise, and sign autographs
during the midnight event. Players that take part in Game Rush’s “DOOM 3”
midnight launch event will receive 30 percent off the game’s official strategy
guide and 20 percent off any Xbox accessory with the purchase or rental of “DOOM
3.”

“As a gaming store known for midnight events around big titles, Game Rush is
honored to be the only retailer to have an appearance by id Software for the
Xbox launch of DOOM 3,” said Matt Vining, retail games buyer, Blockbuster/Game
Rush. “At Game Rush, we pride ourselves on connecting gamers to other gamers
through unique in-store events like this, where fans can meet the faces behind
the game’s development team, as well as buy, rent and trade from the largest
selection and hottest titles of the year. “

Acclaimed as “a genuine horror masterpiece” by Official Xbox Magazine, and “one
of the scariest games ever made” by The Associated Press, “DOOM 3” resurrects
all the terror and intensity that has become synonymous with the award-winning
and top-selling franchise. Already awarded a “10 out of 10” by XBN Magazine and
“5 out of 5 Stars” by Maxim Magazine, the heart-pounding title features the most
frightening and immersive single player experience ever created as well as a new
Xbox only co-operative campaign and exciting Xbox Live multiplayer action. The
Limited Collector’s Edition is offered in an exclusive metal box and includes
full versions of the original “Ultimate DOOM™” and “DOOM II®” playable in single
player, or split-screen co-op or deathmatch with two to four players on one
Xbox. “DOOM 3” for the Xbox is developed by id Software and Vicarious Visions.

“DOOM 3” is rated "M" for Mature (Blood and Gore, Intense Violence) by the ESRB.
For more information about the locations and times of the “DOOM 3” midnight
launch event, fans can visit their local Game Rush store or go to
www.gamerush.com to find
the nearest location.

About id Software
id — Freud’s primal part of the human psyche and one of the hottest game shops
on Earth — has been rocking the gaming world from Mesquite, Texas since 1991.
As a renowned leader in the industry, id Software forged such frenetic titles as
Wolfenstein 3D®, DOOM®, DOOM II®, QUAKE®, QUAKE II®, and QUAKE III Arena® and
Return to Castle Wolfenstein®. With intense graphics and mind-blowing action,
id’s games have helped redefine the modern video game, continually setting
industry standards for technology and gameplay. And, in keeping with tradition,
id Software has amplified the world of adrenaline pumping 3-D gaming with the
release of their latest action title, DOOM 3®. id Software’s advanced DOOM 3
engine is leading the next revolution in 3-D interactive games. Check out more
about id Software at
www.idsoftware.com.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment and
leisure products. Founded in 1979, Activision posted net revenues of $948
million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France,
Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More
information about Activision and its products can be found on the company’s
World Wide Web site, which is located at
www.activision.com.

About Blockbuster Inc.
Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-home
movies and game entertainment with more than 9,000 stores throughout the
Americas, Europe, Asia and Australia. The company may be accessed worldwide at
www.blockbuster.com.

DOOM 3 2004-2005 Id Software, Inc. All rights reserved. Distributed by
Activision Publishing, Inc. under license. DOOM 3 and ID are registered
trademarks of Id Software, Inc. in the U.S. Patent and Trademark Office and/or
some other countries.

Xbox is a registered trademark of Microsoft Corporation in the United States
and/or other countries.