December 3, 2007
Gameloft
Expands Brain Challenge for Xbox LIVE Arcade
Gameloft today announced that it is bringing its
tremendously popular Brain Challenge game to the Xbox LIVE Arcade for the Xbox
360. Xbox LIVE Arcade is the premier destination for digitally distributed,
high-definition original and classic games.
“The tremendous growth of mass-market, casual
games coupled with the massive consumer acceptance of gaming platforms such as
Xbox LIVE Arcade, has opened up a significant opportunity for Gameloft,” said
Gonzague de Vallois, senior vice president of Publishing, Gameloft. “Xbox LIVE
Arcade is the perfect vehicle for us to expand our presence with players of all
types.”
“We at Microsoft are excited at the prospect of
expanding our gaming catalogue to include one of Gameloft’s best sellers,” said
Jeremy Wacksman, Product Manager of Xbox LIVE Marketing. “Gameloft’s reputation
and standard of excellence in the casual gaming space precedes them and Brain
Challenge is a welcome addition to Xbox LIVE Arcade.”
Released on mobile carrier decks in 2006, Brain
Challenge has achieved sales of 1.5 million units to date, and continues to be
ranked in the top downloads on carrier decks more than a year after initial
release. The sales success is further driven by the launch of Brain Challenge
vol. 2 Stress Management which complements the original game.
Brain Challenge will be available to challenge
the skill and intellect of players on Xbox LIVE Arcade in early 2008. Brain
Challenge boosts brain activity and helps players develop stress-management
skills thanks to a wide variety of games. A personal coach helps players develop
their abilities in several areas of cognitive function, including logic, math,
memory and visual thinking, in a fun and entertaining way.
In addition to Xbox Live Arcade, Brain Challenge
will soon be available on iPod, Nintendo DS and PC. This will be the first ever
multi-platform launch of a casual brand from a mobile game publisher. Each game
will be specially formatted and adapted to complement each unique platform to
ensure the best consumer experience.
The mobile game version is available now across
most U.S. carriers.
