Here’s why Google changed its logo

Many could argue that the Google logo changes everyday, and partly that is true, but the main icon hasn't changed all that much since 1999. However, that is all about to change…

The Google logo is one of the most recognizable in the world, albeit the logo might not have changed a lot in recent years but the expansion in Google products and services certainly has been noticeable. Now, the world's most used online search browser has changed its logo significantly, in order to fit in with Google's other features.

Google has released an official statement on their official blog, presenting the ideas that have brought about their recent change of branding.

The statement reads: "Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:

"So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!"

Many people have taken to social media to voice their opinions on the new Google logo, which has stirred a pretty mixed response. Here are a few tweets:

While negative feedback towards the new logo is seemingly among the news agenda, Google has offered an in-depth explanation as to why they made the switch.

They said: "Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

"It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo."

This is just one of many recent changes for the Google brand as the company announced the launch of parent company Alphabet Inc. last month. We understand the launch of Alphabet was an attempt to keep each of Google's products separate, allowing them to develop independently. However, if you would like to read more into the launch of Alphabet, click here.