I can’t stop watching the new promo site for the New Nintendo 3DS

The New Nintendo 3DS will be launching this October in Japan, and Nintendo isn't pulling any stops when trying to advertise the system. This latest ad campaign is on cute overload, as various iconic Nintendo characters are dressed up in cute outfits, to signify the New Nintendo 3DS' capability to customize the faceplates.

But it's the New Nintendo 3DS' homepage, with its looping background animation that's completely synched up with the catchy J-Pop tune by Kyary Pamyu Pamyu that has me completely hypnotized. Seriously, I can't stop staring at it, while the song just pumps into my ear drums.

If the actual site is a little too much visual stimulation for you, you might want to try the accompanying trailer. Same level cuteness, just not repeated ad nausea.