October 3, 2007
I-play Launches ‘FIA World Rally Championship’
Greatest spectator sport in the world revs up
and premiers on mobile !
I-play, the mobile entertainment company, today
announced the global launch of ‘FIA World Rally Championship’, the mobile game
based on one of the most exciting spectator sports in the world. For the first
time ever, mobile gamers can experience the most dynamic and challenging
motorsport imaginable, pitting their skills to overcome every extreme weather
condition possible on all types of demanding terrain.
Featuring the 16 official WRC locations, players
must master four challenging environments and road surfaces in both arcade and
championship modes – all against the clock! Bonus points are awarded for crowd
pleaser stunts and extra rallies and car upgrades come as unlockable features.
The game also features cinematic camera angles; third person driving views;
track hazards such as logs, boulders and crashed cars as well as the official
WRC music and sound effects!
The ‘FIA World Rally Championship’ is the only
officially licensed WRC mobile game. This world-renowned franchise is recreated
through original visual settings with the intense environments that the World
Rally Championship epitomizes.
Millions of fans attend live WRC events every
year and the WRC website alone regularly attracts over 500,000 visitors a month
from five separate continents. The target audience for the mobile game includes
the 18-35 year old racing fans, speed enthusiasts and thrill seekers who make up
WRC’s fan base.
David Gosen, President, I-play, commented: “High
speed frenzied action, with detailed and incredibly high quality graphics, will
raise WRC above and beyond any other mobile rally racing game. Staying true to
I-play’s casual development philosophy, the game will incorporate ‘one thumb’
play and will be easy to get into, but challenging to master.”
Simon Long, Managing Director of International
Sportsworld Communicators (ISC), commented: “We are delighted to partner with
I-play in introducing the first Official FIA World Rally Championship game on
mobile. This platform delivers WRC content in a new format to a new generation
of gamers who are able to experience the high-octane challenge of the WRC, on
demand. High quality full rally simulation is now accessible in bite-size chunks
relevant to modern lifestyles, bringing WRC directly into the hands of a global
fan base.”
The 2D game is developed internally by I-play and
the 3D game by I-play’s developer partners at Firemint. Both games are being
distributed globally across I-play’s extensive network.
