I-play Reveals Sports Illustrated Swimsuit Models

I-play Reveals Sports Illustrated Swimsuit
Models

San Mateo, CA – 22nd November, 2005: I-play, the
mobile games company, and SI Mobile, part of Sports Illustrated™, one of the
world’s most recognized media and sports entertainment brands, today announced
the North American launch of SI™ Swimsuit Reveal. The puzzle game, which will be
available on a wide range of mobile phones, is based on the Sports Illustrated
Swimsuit Edition, the most highly anticipated magazine issue in America.

SI™ Swimsuit Reveal gives mobile gamers the
chance to see their favorite Sports Illustrated Swimsuit Edition model on their
phone with a sexy twist to the classic game of ‘reveal’.

The game provides a selection of the world’s most
beautiful women, hiding behind the game’s simple yet compulsive puzzle matching
gameplay. Players must have a good memory and the ability to stay cool when the
steamy image begins to be revealed! All 12 keys on the handset correspond to
on-screen tiles, making the gameplay an entirely intuitive, mobile-specific
gaming experience.

Bruce Kaufman, Director of Growth Markets at SI,
commented: “We’re happy to be partnering with I-play to bring SI and SI.com
readers and countless others a fun, unique gaming experience around the SI
Swimsuit phenomenon.”

I-play’s Senior VP of Publishing and Marketing,
Paul Maglione, commented: “The Sports Illustrated Swimsuit Edition is much more
than a magazine, it is one of the most exciting and eagerly awaited publishing
events of the year. To have a mobile game associated with, and reflecting, the
huge appeal of this magazine issue is an honor and a great addition to the
sports trivia mobile games we have launched in this past year in partnership
with Sports Illustrated. Fuelled by prestige brands like Sports Illustrated™,
I-play has been steadily growing its North American portfolio of games and its
North American market share, having now become one of the dominant players on
the US mobile gaming scene.”

You can
find an in-game trailer of SI Swimsuit Reveal Here.