I-play unveils medical mayhem with ER Rush!

June 27, 2007

I-play unveils medical mayhem
with ER Rush!

I-play, the mobile entertainment
company, today announced the imminent arrival of its highly addictive original
IP title: ER Rush, where mobile consumers can live out their own hospital dramas
in this light-hearted, highly original, fun-packed game. ER Rush is set to
launch on all major North American carrier decks in the third quarter of this
year.

Players will find out if they have
what it takes to save lives during the ER Rush. Taking on the role of new Junior
Emergency Room Doctor, players must acquire the necessary skills to get promoted
to the next Hospital. The aim is to successfully diagnose, treat, and discharge
the appropriate number of patients per shift, while taking care to treat
patients in time. Failure to do so can result in additional treatments and wacky
medical complications. Players will also be given a variety of crazy illnesses
to deal with and patients who include werewolves, dogs and vampires, to name a
few!

Leighton Webb, SVP of Content
Strategy & Licensing commented: “ER Rush brings a truly unique twist on plate
spinning games, by setting the gameplay in a busy Emergency Room, with an added
pinch of wacky humor. ER Rush is casual gameplay at its best.”