Categories: News

Ifilm Partners With Ubi Soft Entertainment Bringing Sneak Peek Of Highly-Anticipated Crouching Tiger

IFILM PARTNERS WITH UBI SOFT
ENTERTAINMENT BRINGING SNEAK PEEK OF HIGHLY-ANTICIPATED CROUCHING TIGER, HIDDEN
DRAGON(tm) TO VIDEO GAME FANS THROUGH EXCLUSIVE TRAILERS

Trailer Series Bolsters IFILM’s
Video Game Channel Commitment

Los Angeles, CA. and San Francisco,
CA. August 28th, 2003-IFILM. www.ifilm.com
a leading broadband entertainment destination reaching over five million people,
is presenting a series of four exclusive Crouching Tiger, Hidden Dragon video
game trailers through a partnership with Ubi Soft Entertainment, announced Adam
Frank, CEO, IFILM and Tony Kee, VP of Marketing, Ubi Soft Entertainment. The
exclusive trailers will be released between August 19 and September 23, 2003 and
will highlight the main characters and the martial arts magic that made the
legendary Crouching Tiger, Hidden Dragon a blockbuster hit.

"We are thrilled to offer video game
fans this Crouching Tiger, Hidden Dragon exclusive trailer program through our
partnership with Ubi Soft. This series marks the first of many initiatives built
around our increasingly popular video game channel." said Frank. "As IFILM is a
must stop destination for broadband entertainment, we look forward to building
visibility for this valuable franchise while providing video game enthusiasts
with a first look at one of the year’s most exciting titles."

""Crouching Tiger, Hidden Dragon is
one of the most innovative and exciting movies in years, and we’ve dedicated
ourselves to capturing the incredible look and feel that made the film such an
amazing hit," said Tony Kee, vice president of marketing for Ubi Soft
Entertainment. "Our partnership with IFilm will give us the opportunity to
showcase the game’s compelling characters, action-packed fighting sequences and
stunning environments."

The first exclusive trailer debuted
on August 19th and has garnered tremendous success with over 26,000 downloads
within the first week. The subsequent character-based trailers will be released
on Tuesdays, building up to the video game launch on September 23, 2003. Each
trailer will be archived on IFILM.

The character featured trailer
rollout is as follows:

  • 8/19- Li Mu Bai

  • 8/26- Jen Yu

  • 9/9- Yu Shu Lien

  • 9/23- "Dark Cloud" Lo

  • About Crouching Tiger, Hidden Dragon

Set in 19th Century China, Crouching
Tiger, Hidden Dragon is a martial arts fighting game based on the classic
teachings and techniques of the Wudan style. Combining adventure and intense,
dynamic combat with the ability to explore lush, interactive environments,
Crouching Tiger, Hidden Dragon suspends the laws of space, gravity, and the
human body. The Crouching Tiger, Hidden Dragon action/adventure game, under
license from Sony Pictures Consumer Products is based on Sony Pictures Classics’
Academy Award winning movie, Crouching Tiger, Hidden Dragon. The video game will
be available for the PlayStation2 computer entertainment system, and Nintendo
Game Boy Advance, shipping for retail in September 2003.

About Ubi Soft Entertainment Ubi
Soft Entertainment is an international producer, publisher and distributor of
interactive entertainment products. A leading company in the multimedia
industry, Ubi Soft’s strong and diversified line-up has grown considerably, as
has Ubi Soft itself. As well as steadfastly continuing to partner with several
high-profile companies, Ubi Soft has also confirmed its presence on the global
market by developing its own exceptional properties. Founded in 1986 in France,
Ubi Soft is now present on every continent, both through offices in 22 different
countries including the United States, Brazil, Morocco, Germany and China and
through sales of products in over 50 countries. The group is dedicated to
delivering high-quality, cutting-edge video game titles to consumers around the
world. To learn more, visit www.ubi.com .

Sony Pictures Consumer Products

Sony Pictures Consumer Products (SPCP),
based in Los Angeles, handles the merchandising and branding efforts for some of
the most recognized properties in film and television. This includes theatrical
properties such as Spider-Man(tm), Men in Black 2(tm) and Stuart Little 2(tm),
as well as television properties, like as ™," "Jackie Chan Adventures(tm),"
"Harold and the Purple Crayon" and "Max Steel(tm)." SPCP is a division of Sony
Pictures Entertainment (SPE), whose global operations encompass motion picture
production and distribution, television production and distribution, worldwide
channel investments, home entertainment acquisition and distribution, operation
of studio facilities, development of new entertainment products, services and
technologies, and distribution of filmed entertainment in 67 countries.

About IFILM

IFILM
Corp. (www.ifilm.com) is a leading consumer destination and entertainment
marketing resource comprising the IFILM Network, Online Testing Exchange and the
Hollywood Creative Directory. The IFILM Network contains one of the world’s
largest collection of short films and movie clips available to watch online, and
is now one of the top ten streaming video sites on the web attracting a monthly
audience of over 5 million coveted "buzz-building" entertainment consumers. The
IFILM network also includes online distribution partners including Windows
Media, and Real Networks as well as offline distribution partners including
Lifetime Television and AMC Theaters. OTX: Online Testing Exchange (otx.ifilm.com),
is the industry’s premier online market research agency providing research and
analysis products. IFILM also operates Hollywood Creative Directory (hcdonline.com),
publishers of the renowned Hollywood Creative Directory. IFILM is a
privately-held company based in Hollywood, California with investors that
include Axiom Ventures, Inc., Eastman Kodak Company, Liberty Digital, Rainbow
Media, Sony Pictures Entertainment, and Vulcan Ventures, Inc.

2003 Ubi Soft Entertainment. All
Rights Reserved. Ubi Soft and the Ubi Soft logo are trademarks of Ubi Soft
Entertainment in the US and/or other countries. Crouching Tiger, Hidden Dragon:
TM & 2002 UCV, LLC and Unite China Visions Incorporated. All Rights Reserved.
"PlayStation" and the "PS" Family logo are registered trademarks of Sony
Computer Entertainment Inc. TM, ®, and Game Boy Advance is a trademark of
Nintendo.

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