Jaleco Entertainment and Lowrider
Magazine team up on Lowrider video game
Buffalo, New York (Sept. 16, 2003)-
Jaleco Entertainment and PRIMEDIA, publisher of Lowrider® Magazine, are
combining their powers to promote Lowrider for the PlayStation®2 computer
entertainment system. It is the first rhythm-action video game of its kind in
North America.
The partnership between PRIMEDIA,
the country’s #1 special-interest publisher, and video game publisher Jaleco
Entertainment brings increased exposure to the nation’s fastest-growing
motorsport by introducing Lowrider to the thriving video game market. In 2002,
the video game industry earned $10.3 billion in record-breaking sales.
As a result of the agreement, Jaleco
Entertainment acquires the right to use the official Lowrider Magazine logo in
the Lowrider game, its packaging and marketing materials. The Lowrider video
game will be cross-promoted with Lowrider Magazine, and the Lowrider Magazine
website www.lowridermagazine.com .
Jaleco Entertainment also will sponsor the "Go-Lo"/Lowrider Legends Tour 2003
Super Show" in Las Vegas, Nevada, on October 5.
"This new relationship between
Lowrider Magazine and Jaleco Entertainment will expose millions of gamers to the
growing lowrider movement and provide lowriding fans with a new, interactive
dimension to their sport," commented Deborah Grauer Moran, Director of Marketing
for Jaleco Entertainment.
Lowrider simulates the American
phenomenon of lowriding by putting into the gamers’ hands the ability to
purchase and upgrade cars, install major hydraulics and choose or create
detailed artistry to compete against other vehicles in hops, dances and cruise
shows. Lowrider enables single and multi-players to compete in tournament and
street events in five U.S. cities. Lowrider offers an exciting lowriding
experience with more than 20 customizable vehicles, 18 categories of car
upgrades, and a custom paint tool for personalized hood ornamentation.
"Lowrider Magazine is the original
authentic voice of the lowrider culture in the United States," says Sean Holzman,
Vice President of PRIMEDIA Enterprises, the licensing and merchandising division
of PRIMEDIA. "This is a natural extension of the brand and
the hobby which is experiencing
dramatic growth worldwide. "We are thrilled to help bring lowriding to a new
audience through the Lowrider video game from Jaleco Entertainment."
Lowrider Magazine is a top-selling
newsstand title now reaching more than one million readers per month. "Our staff
in Japan and the United States has been playing the Japanese Lowrider Round the
World and we just can’t put it down," said Ralph Fuentes, editor of Lowrider
Magazine. "So, we eagerly await the arrival of the new version of Lowrider."
Lowrider will be available in North
America in November exclusively on the PlayStation®2 computer entertainment
system. Lowrider Round The World was published last December in Japan by PCCW-Japan,
parent company of Jaleco Entertainment.
About Jaleco Entertainment Jaleco
Entertainment (www.jaleco.com) is a premier publisher of interactive software
entertainment for console systems, PC, and online gaming. With a team that
blends highly experienced individuals from the gaming industry and fresh new
talent, the company is committed to developing original intellectual property
and cutting edge gaming titles. Jaleco Entertainment is based in Buffalo, New
York, with European headquarters in London, England. Jaleco Entertainment
maintains development studios in Boulder, Colorado; and Tokyo, Japan. Jaleco
Entertainment is a wholly owned subsidiary of PCCW Japan. The company employs
more than 200 people worldwide.
About PRIMEDIA
PRIMEDIA is the leading targeted
media company in the United States, with positions in consumer and
business-to-business markets. Our properties deliver content via print as well
as video, the Internet and live events and offer highly effective advertising
and marketing solutions in some of the most sought after niche markets. With
2002 sales from continuing businesses of $1.5 billion, PRIMEDIA is the #1
special interest magazine publisher in the U.S. with more than 250 titles. Our
well known brands include Motor Trend, Automobile, New York, Fly Fisherman,
Power & Motoryacht, Creating Keepsakes, Ward’s Auto World, and Registered Rep.
The company is also the #1 publisher and distributor of free consumer guides,
including Apartment Guides. PRIMEDIA Television’s leading brand is the Channel
One Network and About is one of the largest sources of original content on the
Internet. PRIMEDIA’s stock symbol is: NYSE: PRM.
www.primedia.com.
2003 Jaleco Entertainment. All
rights reserved. Jaleco Entertainment and the Jaleco Entertainment logo are
trademarks or registered trademarks of Jaleco Entertainment in the United States
or other countries. "PlayStation" and the "PS" Family logo are registered
trademarks of Sony Computer Entertainment Inc.
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