Late Night Gets a New Game

September 20, 2006

Late Night Gets a New Game

Midnight Gaming Championship Arrives at Local
McDonald’s

Video gaming is a booming business. According to
the NPD Group, consumer spending on PC games alone reached $1.5 billion in 2005,
while online subscriptions to PC gaming and gaming web sites accounted for $344
million. McDonald’s restaurants are joining in the action with the launch of the
first ever Midnight Gaming Championship, a gaming competition occurring at
McDonald’s restaurants across the Dallas/Fort Worth area.

Produced by Video Gamers League, Midnight Gaming
Championship competitions will occur from 9 p.m. to 4 a.m. every Saturday
beginning September 23, 2006 and run through mid-November, culminating with the
championship on Saturday, November 18.

Each week, players can register online at

http://www.midnightgamingchampionship.com for a chance to play in one of
three different gaming tournaments each Saturday night. The games featured in
each competition are NCAA Football ‘07, Guitar Hero and Tekken 5. Players will
compete each week in a single elimination format until one winner is declared
for each of the games. Winners of each game’s tournament will receive prizes
including cash; $125 Best Buy gift card; one year three out membership plan to
GameZnFlix; $50 McDonald’s Arch Card® and many other prizes. Grand Prize winners
will receive a generous package including a $1,000 Best Buy gift card, an Xbox
360, Sony PSP and other prizes. The Guitar Hero champion will receive a one of a
kind autographed guitar from the Guitar Hero development team.

“We want to give our customers a chance to try
out their gaming skills, while reminding them that McDonald’s is open early and
open late, some 24 hours,” said Jerome Elenez, McDonald’s Dallas-area marketing
director. “The Midnight Gaming Championship is another opportunity to reach out
to our customers and give them more of what they want: great food when they want
it, and some fierce competition for cash and prizes.”

"We are pleased that McDonald’s and so many
others are bringing Midnight Gaming Championship to gaming fans in the area,"
said Jeff Gross, president,

Video Gamers League. "These events are a great
way to bring together two of America’s favorite things: video games and
McDonald’s.”

About Midnight Gaming Championship

The first-ever Midnight Gaming Championship,
sponsored by McDonald’s, is produced by Video Gamers League, the premier console
gaming league in the United States. Contributing sponsors include Time Warner
Cable; G4 television network; K104, Dallas’ #1 radio station; and Punchbutton
video gaming blog. Also, GameZnFlix (OCTBB: GZFX), at-home DVD and video game
provider; I-play mobile entertainment; Best Buy Corporation; Red Octane,
provider of interactive entertainment software, hardware and accessories and
Coca-Cola. Visit
http://www.midnightgamingchampionship.com for event details or text “L8NITE”
to 37438 for tournament information and a free mobile game demo.