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Contact:
Lance
Seymour
HighWater
Group PR
(212)
883-6241
lance@highwatergroup.com
SIMON
& SCHUSTER INTERACTIVE AND PIPE DREAM INTERACTIVE DELIVER
‘M&Ms® MINIs® MADNESS’ GAME BOY® COLOR DEMO FOR
PLAY ON PERSONAL COMPUTERS
NEW
YORK, NY, November 29, 2000 – Simon & Schuster Interactive and Pipe
Dream Interactive have teamed up to deliver an Internet-based demo for
M&Ms® MINIs® Madness. Based upon Pipe Dream Interactive’s proprietary
technology, fans of M&Ms and video gamers everywhere can now download a
level of the Game Boy® Color game, M&Ms® MINIs® Madness, for play on
their personal computers.
“Pipe
Dream Interactive continually strives to develop and introduce technologies
which allow us to more effectively market interactive properties, as well as
leverage them into new areas,” said Dan Kitchen, Vice President of Hand-Held
Development for Pipe Dream Interactive. “The ability to play a Game Boy game
on a personal computer is an example of introducing a complimentary
demographic to a new platform.”
The
M&M’s® MINIs® Madness download is currently “live” and can be
downloaded from the Official M&Ms® at http://www.m-ms.com/lostform/demo.html.
The
demo will consist of a single level that players may either play over the
Internet or download to their PC. In the demo, players assume the character of
Red, Yellow, Green or Blue as they attempt to shut down the factory circuit
breaker. Scattered throughout the level are hidden items, such as a
skateboard, to help the M&M’s® throughout their quest.
Developed
by Pipe Dream Interactive, M&M’s® MINIs® Madness for Game Boy® Color
is scheduled for release in November. For more information on M&M’s®
MINIs® Madness, visit the official M&Ms® web site at http://www.m-ms.com/
or www.majescosales.com.
Simon
& Schuster Interactive (http://www.ssinteractive.com/) is the consumer
software publishing unit of Simon & Schuster, Inc. Based in New York, SSI
publishes entertainment, education and reference titles across numerous
platforms. The Company is the Codie Award winning publisher of the
best-selling "Douglas Adams Starship Titanic" adventure, the
best-selling parody "Deer Avenger" series, and numerous
critically-acclaimed children’s software titles.
Simon
& Schuster, the publishing operation of Viacom Inc., is a global leader in
the field of general interest publishing, dedicated to providing the best in
fiction and nonfiction for consumers of all ages, across all printed and
multimedia formats. Its divisions include Simon & Schuster Trade
Publishing, Pocket Books, Simon & Schuster Children’s Publishing, Simon
& Schuster New Media, Simon & Schuster Online, Simon & Schuster
U.K., and Simon & Schuster Australia. For more information about Simon
& Schuster, visit our website at www.simonsays.com.
Viacom
is the No. 1 platform in the world for advertisers, with preeminent positions
in broadcast and cable television, radio, outdoor advertising, and online.
With programming that appeals to audiences in every demographic category
across virtually all media, the company is a leader in the creation,
promotion, and distribution of entertainment, news, sports, and music.
Viacom’s well-known brands include CBS, MTV, Nickelodeon, VH1, Paramount
Pictures, Infinity Broadcasting, UPN, TNN, CMT, Showtime, Blockbuster, and
Simon & Schuster. More information about Viacom and its businesses is
available at www.viacom.com.
About
Majesco
Founded
in 1986 and based in Edison, NJ, Majesco, Inc. is a leading developer,
publisher and distributor of interactive entertainment products for a variety
of gaming platforms. Most recently, Majesco’s internal development studio,
Pipe Dream Interactive, released Frogger 2, and Rogue Spear for the Dreamcast,
the sequel to its best-seller, Tom Clancy’s Rainbow Six. Majesco, Inc and
Pipe Dream Interactive can be found on the World Wide Web at http://www.majescosales.com/.
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