August 22, 2006
MERRY MADDENOLIDAY! EA’s
MADDEN NFL 07 HITS STORE SHELVES
TODAY
Best
Selling Franchise from EA SPORTS Launches on Eight Consoles; Revamps Running
Game and Introduces New NFL Superstar: Hall of Fame
Electronic Arts announced that
Madden NFL 07, the newest iteration
of the EA SPORTS™ best-selling football franchise with the exclusive videogame
license of the NFL and PLAYERS INC, is in stores everywhere today.
Madden NFL 07 continues to lead with
innovation and gameplay by reinventing the running game with the all-new Lead
Blocker Control and the new highlight stick so you can run like the real players
run. NFL Superstar: Hall of Fame mode comes to
Madden NFL 07 this year, where you
can live the life of an NFL Superstar.
Madden NFL
06 since its launch, has sold
more than 6.5 million copies*, and was the #1 selling videogame of 2005 in North
America. Madden NFL Football has
become a cultural phenomenon, with more than 51 million copies sold (LTD), and
the launch day becoming a holiday for many avid fans.
“Madden
NFL Football has
become a cultural phenomenon and, with Maddenoliday, we are honoring all the
Madden gamers across the country who line up at midnight and then take off the
day to play Madden NFL 07,” said
Todd Sitrin, VP of marketing for EA Tiburon and EA SPORTS brand. “We continue to
bring innovative changes to the game every year, and now with the improvements
in the running game, Madden NFL 07 is
even more authentic. You will know how it feels to be actually on the field
playing with the pros.”
You now control the running game like never
before with Lead Blocker Control in Madden
NFL 07. For the first time ever, step up as the lead blocker to
create a hole, and then take control of the tailback and smash through,
overpower, or slash away from would-be tacklers as you fight for every yard.
Innovative rushing controls give you a game-breaking ground attack featuring
all-new jukes, cutbacks, and the distinct running styles of your favorite backs.
NFL Superstar: Hall of Fame mode makes its
debut in Madden NFL 07 on the
Xbox 360 and is even deeper for the current generation systems. You can create
and customize your own player and guide him one Sunday at a time from that
position on the field for an all new way of experiencing the game. Madden
NFL 07
Franchise Mode is deeper than ever before. On current generation platforms, now
scout collegiate prospects with the all-new NFL Draft Scouting System and the
College All-Star Game, or watch players around the NFL impact their teams with
the new Franchise Player Roles feature. On Xbox 360, participate in an
interactive player rehab through mini games.
For the Xbox 360 there is an all-new Mini-Camp
mode where you can build up your players attributes by running him through
skill-based, combine-type mini-games. In the off-season use Mini-Camp to
condition players or rehab injuries to get back on the field faster. Track your
career accomplishments in Franchise Mode to earn Madden Gamer Points, then risk
your points against the computer or live opponents in the same room.
In its second installment on the PlayStation®
Portable system, Madden NFL 07
brings you a new exclusive mini-games — return
kicks, avoid tackles, and players can aim for the high score in “End 2 End.”
And for the first time you can transfer
an entire season in
Franchise mode from your PlayStation®2 to your PSP system.
September 1 in Denver, CO is the kick off to
the highly-anticipated 5th annual EA SPORTS™ Madden Challenge, played
exclusively this year on the Xbox® video game system from Microsoft, with a
$100,000 grand prize check for the Finals winner. Void where prohibited.
Eligibility Restrictions Apply. Tournament runs on published dates in each
city. For additional details and Tournament Official Rules see
www.maddenchallenge.com.
Entering its 17th year and with more than 51
million copies sold life to date, Madden NFL
Football continues to stand out as the most popular football
videogame franchise of all time with a combination of innovative new features
and the most authentic football gameplay. Developed in Orlando, FL by EA Tiburon
Madden NFL 07 will be
available on August 22 on Xbox 360™ videogame and entertainment system, the
PlayStation®2 computer entertainment system, the Xbox® video game system from
Microsoft, Nintendo GameCube™, Nintendo DS™, PC (as well as
www.downloader.ea.com), PSP™ (PlayStation®Portable) handheld entertainment
system and Game Boy® Advance. Madden NFL 07
is rated “E” (Everyone) by the ESRB and has an MSRP of $59.99 for the Xbox 360,
$49.99 for the PlayStation 2 console and Xbox, $39.99 for Nintendo GameCube, PSP,
and PC, $29.99 for Nintendo DS and Game Boy Advance.
In Europe, Madden NFL 07
launches on PS2, Xbox, NDS, PC, PC Downloader August 25 and on Xbox 360 and PSP
September 8.
For
more information check out
www.madden07.com.
