Majesco’s Advent Rising Million Dollar Contest

By
jkdmedia
-


MAJESCO ENTERTAINMENT
ANNOUNCES MILLION DOLLAR PROMOTION WITH XBOX
LIVE FOR ‘ADVENT RISING’
 

‘Race to Save Humanity’ Million Dollar Play and
Win Contest Kicks Off June 9

Available For First 500,000 Copies of Xbox
Version

 

EDISON, N.J., April 26, 2005 – Gamers now have one
million more reasons to anticipate the May 31 launch of
Advent Rising, as
Majesco Entertainment Company (NASDAQ:


COOL), an innovative provider of digital entertainment
products and content, today revealed the details of its “Race to Save
Humanity” million dollar play and win contest for its highly anticipated
sci-fi action video game. The contest is available only on the Xbox®
video game system from Microsoft.

 

Made possible only through Xbox™
Live, Majesco’s
Advent Rising “Race to Save
Humanity” contest kicks off on June 9 and offers eligible consumers who find
hidden ‘A’ icons within the game
a chance to win hundreds of weekly prizes and one grand prize of $1,000,000. 

 

“A game of such epic proportions requires a
promotion of equal stature and a million dollar play and win contest
is certainly that,” said Ken Gold, vice president of Marketing for
Majesco.  “We are excited to team with Microsoft on such an innovative
promotion in which we watch gamers compete to become a millionaire and win
tons of other great prizes via Xbox Live.”

 


$1,000,000 – And
How to Get It

The contest commences June 9, a week after the
launch of Advent Rising and is
limited to the first 500,000 copies of the game.  Consumers who purchase
specially marked packages of Advent Rising
will receive a free, two-month subscription to Xbox
Live.  Then, once a week for six
weeks, an “Easter egg” in the form of the letter ‘A’
will be downloaded via Xbox Live
and hidden within a level of the game.  Majesco will distribute clues as to
which level the icon resides in and then the race is on. 

 

Once the egg is found, consumers will be given a
code and prompted to log into the contest website using their Xbox
Live Gamer Tag.  The first person
to do so is that week’s winner.  The contest is open only to US and Canadian
residents (void in MD, VT and in Quebec) who are 13 years or older.  The
contest ends August 15. Complete contest rules can be found online at

www.adventtrilogy.com beginning May 31.

 


Hundreds of Weekly
Prizes

Over the course of six weeks, players can also
compete for cash and prizes, with one Grand Prize winner receiving $1,000,000.
 Hundreds of great prizes include:

  • Six weeks of cash prizes totaling $10k, $20k,
    $30k, $40k, $50k, and the Grand Prize of $1,000,000;

  • 12-month Xbox
    Live     subscription cards from
    Microsoft;

  • SoBe refrigerator and a one-year supply of SoBe
    drinks;

  • SoBe guitars, golf bags, MP3 players, and more;

  • Advent Rising
    strategy guides from Brady Games;

  • Officially licensed Xbox controllers from Radica.

 

Developed by GlyphX Games,
Advent Rising is scheduled to ship
May 31 for the Xbox® video game system from Microsoft and for PC on
June 30.  For more information on Advent
Rising, visit

www.adventtrilogy.com.
 


 


About Majesco


Headquartered in Edison, NJ, Majesco Entertainment Company
(NASDAQ: COOL)
is an innovative provider of digital entertainment products and content.  The
Company’s three main product lines include Games, which includes highly
anticipated titles such as Advent Rising
and Psychonauts; Videos, which
highlights the Company’s platform-independent video compression technology;
and Gadgets, which includes innovative digital entertainment products like
Frogger
TV Arcade.  More information about
the Company can be found online at



www.majescogames.com .

 

 


About Xbox

Xbox (http://www.xbox.com)
is the video game system from Microsoft that brings people together for the
most exhilarating game and entertainment experiences.  Xbox delivers an
expansive collection of breakthrough games, powerful hardware and the unified
Xbox Live online service.  The
tag line, “It’s good to play together,” captures the spirit of Xbox as the
social hub of the new digital entertainment lifestyle.  Xbox is now available
in North America, Asia, Europe and Australia.

 



About Xbox Live

A new frontier in imagination and extraordinary
interaction, Xbox Live offers
rich online gameplay.  The world’s only unified global online console games
service, Xbox Live is
continuously innovating to
provide members with unparalleled experiences.  This unique
service unites
gamers together in a dynamic community
where they can experience
the best online games,
exclusive programming and continuous downloadable content.
 Xbox Live
launched in the United States
in November 2002 and is available in 24 countries.  Please visit

http://www.xbox.com/live for more information.


 


Xbox is a
registered trademark of Microsoft Corporation in the United States and/or
other countries.


 

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