Masters of the Universe He-Man: Power of Grayskull Ships

TDK MEDIACTIVE SHIPS
MASTERS OF THE UNIVERSE HE-MAN:
POWER OF GRAYSKULL

With a Newly Launched
Line of Action Toys and an All-New Animated TV Series, He-Man® Makes His Video
Game Debut in Powerful Style

WESTLAKE VILLAGE, Calif. –
October 29, 2002 – TDK Mediactive Inc. (OTC: TDKM.OB),
a global publisher of entertainment software, announced today that Masters of
the Universe He-Man: Power of Grayskull has shipped for the Game Boy®
Advance handheld system.  The title was developed by Taniko and is available at
major retail outlets throughout North America.

“He-Man is one of those classic, long-standing, action heroes that has managed
to remain a part of popular-culture for the past 20 years,” said Stefan Serwe,
vice president of global marketing, TDK Mediactive.  “Combine this with the new
animated series on the Cartoon Network along with the massive consumer marketing
campaign for Mattel’s new toy line, and we’ve got a perfectly timed holiday
title.”

Twenty years after He-Man® was first introduced, Mattel, Inc: (NYSE MAT) is
bringing back the popular toy line for a new generation of fans, featuring newly
designed action figures and playsets.  The new Masters of the Universe® TV
Series characters also appear four times a week on the Cartoon Network,
which began airing this fall.  The animated series will go strip on November
1st, appearing 12 times per week.

TDK Mediactive owns the exclusive rights to publish interactive Masters of
the Universe games for console systems manufactured by Sony, Nintendo® and
Microsoft, as well as for the PC . The publisher currently has additional titles
in development for release in fall 2003.

About Masters of the Universe He-Man: Power of Grayskull
As He-Man, the most powerful man in the universe, gamers enter an
epic world of magic and mystery where they must defend their homeland, Eternia,
from Skeletor and his minions of evil from the Dark Hemisphere.  Through the
course of the adventure, He-Man takes on the dark side in exciting
sword-fighting action and vehicular battles set in fantastic realms.  Other
classic Masters of the Universe characters including Orko and Man-At-Arms , help
the warrior-hero through his quest to defeat the likes of Beast Man, Clawful and
Mer-Man.  The game features 13 isometric levels and more than 15 cinematic
cut-scenes to convey the story line and goals.

About Mattel, Inc.
Mattel, Inc. is a worldwide leader in the design, manufacture and
marketing of family products.  With headquarters in El Segundo, Calif., Mattel
has offices and facilities in 36 countries and sells its products in more than
150 nations around the world.

About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of
high quality interactive entertainment software for the PlayStation®2 computer
entertainment system, PS one game console, Xbox‘ video game system from
Microsoft, and the Nintendo GameCube , Game Boy® Advance and Game Boy® Color
systems.  The company also publishes titles for personal computers via a
co-publishing agreement with Activision Value, a subsidiary of Activision, Inc.
The company’s games are based on licensed and original content derived from
major motion pictures, video franchises, popular literature and popular culture.
TDK Mediactive has exclusive technology and content licenses with Sony Computer
Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc.,
DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc.,
Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution
LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames
Interactive, Inc., and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation’s
(NYSE: TDK) global effort to expand its offerings to consumers of
entertainment-oriented products.  More information about TDK Mediactive and its
products is available at
www.tdk-mediactive.com.

This release contains forward-looking statements. These
statements are subject to certain risks and uncertainties that could cause
actual results to differ materially from those anticipated in the
forward-looking statements.  Readers should not place undue reliance on
forward-looking statements, which reflect management’s view only as of the date
hereof.  The Company undertakes no obligation to publicly revise these
forward-looking statements to reflect subsequent events or circumstance.
Readers should carefully review the risk factors described in the documents the
Company files from time to time with the Securities and Exchange Commission.

MASTERS OF THE UNIVERSE and associated trademarks are owned by and used under
license from Mattel, Inc.

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