| FOR
IMMEDIATE RELEASE MATTEL
MEDIA MEDIA ALERT WIN
A CHANCE TO ‘TAKE OVER THE TRACK’ IN MATTEL MEDIA’S HOTWHEELS.COM SWEEPSTAKES WHAT:
Mattel Media is sponsoring a sweepstakes supporting the launch of its new Hot
Wheels® games, Hot Wheels® Stunt Track Driver 2.0 Get ‘N’ Dirty CD-ROM and
Hot Wheels® Slot Car Racing CD-ROM with Controllers. The grand prize winner
of the sweepstakes will have a choice of either:
‘Take Over the Track’ Party: A private party for the winner and up to nine
friends at a local go-cart racetrack
‘Hot Wheels® Home Invasion’: $5,000 worth (approximate retail value) of Hot
Wheels® toys and merchandise that will be delivered to the winner’s doorstep.
Weekly
runner-up prizes include a collection of Hot Wheels® video games, computer
software and calendars. No purchase necessary. Official sweepstakes rules and
information can be found on hotwheels.com from now through December 17, 2000.
Entrants must be legal residents of the U.S. 6 years of age or older. Hot
Wheels Stunt Track Driver 2.0 Get ‘N’ Dirty CD-ROM is now available nationwide
for $29.99 (SRP). Hot
Wheels Slot Car Racing CD-ROM with Controllers is now available with the
controllers nationwide for $34.99 (SRP). WHEN:
October 25 through December 17, 2000 WHERE:
Hot Wheels Web site: hotwheels.com WHO:
Mattel Media is a leading entertainment company with strong, well-known name
brands on most major platforms. CONTACT: Montana
McGlynn Red
Whistle Communications (415)
616-6101 mmcglynn@redwhistle.com ### 2000
Mattel, Inc. All Rights Reserved. Mattel, Mattel Media, Hot Wheels, and
associated trademarks designated by ® and ? are U.S. trademarks of Mattel,
Inc., except as noted. The
Williams name and auto design are copyrights of Williams Grand Prix
Engineering Ltd. Licensed by Universal Studios Licensing, Inc. All sponsor
logos are trademarks and copyrights of their respective registrants. All
Rights Reserved. |