Microsoft bets on The Division with launch event, future giveaways to come

Microsoft will host a midnight launch event for The Division at its flagship store in New York on Monday, March 7.

The event will be led by Microsoft’s own Larry ‘Major Nelson’ Hryb, with guest appearances from members of The Division development team. Producer Tony Sturtzel and Game Director Terry Spier will be on the scene, along with streamers Swiftor and Futureman Gaming who will broadcast from within the store.

“I’m looking forward to the release of Tom Clancy’s The Division,” Hryb said in an announcement, “and can’t think of a better place to celebrate the launch than in New York City where the game takes place.”

The first 200 customers to purchase The Division for Xbox One will walk away with a free limited-edition poster. Similarly, the first 200 guests (18 or older) in line will receive “credentials” to enter prize raffles hosted throughout the event.

If you’re interested in attending, head to 677 5^th Avenue, New York, NY 10022. Lines open up at 8 p.m. on March 7, and the event will run through 1 a.m. March 8.

Non-New Yorkers will get their shot at The Division merch eventually. Hryb promises “some special plans” for his Twitter followers in the days to come, so you may win a poster yet.

This event comes on the heels of a string of agreements between Microsoft and The Division. The game’s open beta opened first on Xbox One, and Xbox players will get the game’s first DLC one month ahead of other platforms.