MIDWAY ANNOUNCES DEVELOPMENT OF
L.A. RUSH™
West Coast Customs and Harris
Publications’ Rides Magazine Inked as Exclusive Partners for Revival of Midway’s
Rush Franchise
CHICAGO – August 26,
2004
– Midway Games Inc. (NYSE: MWY) today announced
the development of L.A. Rush™, an innovative racing videogame based on the sport
of competitive street racing and the fanatical, ruthless lifestyles of those
involved. A reinvention of the classic Midway Rush™ franchise, L.A. Rush is
scheduled for release in spring 2005 on the PlayStation®2 computer entertainment
system and the Xbox® video game system from Microsoft.
Based on entirely new technology that recreates a living, breathing go anywhere
Los Angeles with highly destructible environments, players will be able to
explore Los Angeles by day or by night from Compton, to LAX, Hollywood, Beverly
Hills, and the beaches of Santa Monica.
The unique story mode of L.A. Rush, enriched by the creative design assistance
from the game’s exclusive content partners, Rides magazine and West Coast
Customs, presents a powerful lifestyle adventure in a fully free-roaming city.
Pure racing skills are on the line as the world’s best street racers gather in
L.A. and the player’s self-respect is up for grabs in a variety of non-racing
driving missions.
Cop chases, gridlock, cross-traffic, high-flying jumps, and the death-defying
shortcuts that the Rush franchise is known for take L.A. Rush beyond the
standard tuner-car simulation game. Featuring a number of gameplay modes and
unique objectives, L.A. Rush will feature more than 50 licensed and concept
cars, classic muscle cars, SUVs and import tuners, customizable part
manufacturers and designs (including several exclusive West Coast Customs
vehicle concepts), celebrity talent, music and much more. More details on L.A.
Rush will be unveiled in early 2005.
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About Midway
Midway Games Inc. is a leading developer, publisher and marketer of interactive
entertainment software. Midway videogames are available for play on all major
videogame platforms including the PlayStation®2 computer entertainment system,
Xbox®, Nintendo GameCube™ and Game Boy® Advance.
For more information about Midway Games visit
www.midway.com
About Harris Publications
Harris Publications, Inc. is one of the leading special-interest newsstand
driven publishers in the country. In addition to Rides, they publish XXL, the
hottest Hip-Hop magazine in the world with a circulation over 300,000. They also
publish KING, the original Urban Men’s lifestyle magazine, as well as Scratch,
the first Hip-Hop DJ/Producer magazine and they founded and continue to operate
SLAM Magazine, the world’s authority on basketball.
L.A. Rush is a trademark of Midway Home
Entertainment Inc. Midway is a registered trademark of Midway Amusement Games,
LLC. "PlayStation" and the "PS" Family logo are registered trademarks of Sony
Computer Entertainment Inc. Xbox is a registered trademark of Microsoft
Corporation in the United States and/or other countries. All other trademarks
are the property of their respective companies.
