August 31, 2007
Midway Delivers Unprecedented
Marketing Campaign For STRANGLEHOLD
Multi-Million Dollar, Global
Marketing Campaign Generates Massive Consumer Awareness
Midway Games Inc., a leading
interactive entertainment publisher and developer today announced it’s
multi-million dollar, global marketing campaign for the highly anticipated and
award-winning Stranglehold™, expected to release in North America for the Xbox
360 on September 5. The PC and PlayStation® 3 versions will follow on September
18 and September 25, respectively. Stranglehold’s marketing campaign, Midway’s
most robust campaign ever, is anchored by the pioneering integrated Fox
Interactive Media campaign which includes the True to John Woo Short Film
Contest, and the special, limited collector’s edition on the PlayStation 3 that
features the game and a full-length version of John Woo’s critically acclaimed
action film "Hard Boiled" together on the same high-capacity PlayStation 3 Blu-Ray
disc. The expansive TV advertising campaign is scheduled to kick off this week
with a sneak peak at Stranglehold and the debut of the winning short film of the
True to John Woo Short Film Contest, during the Saturdasian Invasion Film
Marathon, August 18th on Spike TV.
"Our strategic and unparalleled
marketing campaign for Stranglehold has produced immense awareness among
consumers," said Steve Allison, chief marketing officer, Midway. "We’ve reached
outside the typical marketing campaign and tapped into new avenues to reach the
mass consumer."
The Stranglehold marketing campaign
will cover all pertinent mediums worldwide and include:
-
National television advertising
campaign on multiple mainstream broadcast and cable networks such as Spike TV,
ESPN, MTV, USA Networks, Comedy Central, and Cartoon Network. -
Outdoor advertising such as
billboards, bus shelters, trolley cars and wallscapes in top markets including
New York, San Francisco and Los Angeles -
Sponsorship of Spike TV’s
Saturdasian Invasion Film Marathon on August 18 beginning at 2pm ET. -
Aggressive online campaign to
top-tier enthusiast and mainstream consumer sites including MySpace, IGN, Team
Xbox, IMDB, GameSpot, GamesRadar, and Rotten Tomatoes. -
Demo on Xbox LIVE! Marketplace,
PlayStation Store and PC -
National pre-sell programs at
select retailers, where gamers can pre-order Stranglehold and receive
Stranglehold branded items such as a shot glass, Xbox faceplate skin, and a
special edition John Woo comic book. -
Dedicated web presence at
www.strangleholdgame.com ,
www.strangleholdcentral.ign.com , and
www.myspace.com/strangleholdgame -
Special, limited edition
PlayStation 3 collector’s edition featuring the game and a full-length version
of John Woo’s critically acclaimed action film "Hard Boiled" together on the
same high-capacity PlayStation 3 Blu-Ray disc. While supplies last. -
Various video vignettes and
trailers on enthusiast Web sites highlighting various game modes -
Press events where enthusiast and
mainstream, print and online, media can play pre-release versions of
Stranglehold -
Stranglehold’s True to John Woo
Short Film Contest which received over 300 entries -
Various sweepstakes with different
partners including; PLAY! Magazine, GamesRadar.com and IGN.com -
Cross promotion with Genius
Products in conjunction with their Dragon Dynasty DVD collection, including
the recent release of "Hard Boiled" -
Sponsorships of major U.S. Asian
film festivals in Los Angeles and New York
About Stranglehold™ A collaboration
with world renowned action film director John Woo’s Tiger Hill Entertainment,
Stranglehold allows players to experience the excitement of true next-gen action
as you take on the role of Inspector Tequila created by John Woo for his
influential action film, Hard Boiled starring Chow Yun-Fat. Ensnared by a crime
boss with a gripping secret, Inspector Tequila is forced to cross the line from
sworn duty to renegade cop. Engage your enemies with intense cinematic gun
battles and cause massive environmental damage in real-time or revolutionary
slow-motion Tequila Time. Stranglehold is currently expected to release for the
Xbox 360 and PC on August 27 and PlayStation 3 on September 17. More information
about Stranglehold can be found online at
www.strangleholdgame.com.
