Midway Delivers Unprecedented Marketing Campaign For STRANGLEHOLD

August 31, 2007

Midway Delivers Unprecedented
Marketing Campaign For STRANGLEHOLD

Multi-Million Dollar, Global
Marketing Campaign Generates Massive Consumer Awareness

Midway Games Inc., a leading
interactive entertainment publisher and developer today announced it’s
multi-million dollar, global marketing campaign for the highly anticipated and
award-winning Stranglehold™, expected to release in North America for the Xbox
360 on September 5. The PC and PlayStation® 3 versions will follow on September
18 and September 25, respectively. Stranglehold’s marketing campaign, Midway’s
most robust campaign ever, is anchored by the pioneering integrated Fox
Interactive Media campaign which includes the True to John Woo Short Film
Contest, and the special, limited collector’s edition on the PlayStation 3 that
features the game and a full-length version of John Woo’s critically acclaimed
action film "Hard Boiled" together on the same high-capacity PlayStation 3 Blu-Ray
disc. The expansive TV advertising campaign is scheduled to kick off this week
with a sneak peak at Stranglehold and the debut of the winning short film of the
True to John Woo Short Film Contest, during the Saturdasian Invasion Film
Marathon, August 18th on Spike TV.

"Our strategic and unparalleled
marketing campaign for Stranglehold has produced immense awareness among
consumers," said Steve Allison, chief marketing officer, Midway. "We’ve reached
outside the typical marketing campaign and tapped into new avenues to reach the
mass consumer."

The Stranglehold marketing campaign
will cover all pertinent mediums worldwide and include:

• National television advertising
  campaign on multiple mainstream broadcast and cable networks such as Spike TV,
  ESPN, MTV, USA Networks, Comedy Central, and Cartoon Network.

• Outdoor advertising such as
  billboards, bus shelters, trolley cars and wallscapes in top markets including
  New York, San Francisco and Los Angeles

• Sponsorship of Spike TV’s
  Saturdasian Invasion Film Marathon on August 18 beginning at 2pm ET.

• Aggressive online campaign to
  top-tier enthusiast and mainstream consumer sites including MySpace, IGN, Team
  Xbox, IMDB, GameSpot, GamesRadar, and Rotten Tomatoes.

• Demo on Xbox LIVE! Marketplace,
  PlayStation Store and PC

• National pre-sell programs at
  select retailers, where gamers can pre-order Stranglehold and receive
  Stranglehold branded items such as a shot glass, Xbox faceplate skin, and a
  special edition John Woo comic book.

• Dedicated web presence at
  
  www.strangleholdgame.com ,
  
  www.strangleholdcentral.ign.com ,  and
  
  www.myspace.com/strangleholdgame 

• Special, limited edition
  PlayStation 3 collector’s edition featuring the game and a full-length version
  of John Woo’s critically acclaimed action film "Hard Boiled" together on the
  same high-capacity PlayStation 3 Blu-Ray disc. While supplies last.

• Various video vignettes and
  trailers on enthusiast Web sites highlighting various game modes

• Press events where enthusiast and
  mainstream, print and online, media can play pre-release versions of
  Stranglehold

• Stranglehold’s True to John Woo
  Short Film Contest which received over 300 entries

• Various sweepstakes with different
  partners including; PLAY! Magazine, GamesRadar.com and IGN.com

• Cross promotion with Genius
  Products in conjunction with their Dragon Dynasty DVD collection, including
  the recent release of "Hard Boiled"

• Sponsorships of major U.S. Asian
  film festivals in Los Angeles and New York

About Stranglehold™ A collaboration
with world renowned action film director John Woo’s Tiger Hill Entertainment,
Stranglehold allows players to experience the excitement of true next-gen action
as you take on the role of Inspector Tequila created by John Woo for his
influential action film, Hard Boiled starring Chow Yun-Fat. Ensnared by a crime
boss with a gripping secret, Inspector Tequila is forced to cross the line from
sworn duty to renegade cop. Engage your enemies with intense cinematic gun
battles and cause massive environmental damage in real-time or revolutionary
slow-motion Tequila Time. Stranglehold is currently expected to release for the
Xbox 360 and PC on August 27 and PlayStation 3 on September 17. More information
about Stranglehold can be found online at
www.strangleholdgame.com.