My Scene CD-ROM Now Available

GIRLS HANG OUT WITH BARBIE™,
CHELSEA™ AND MADISON™ FOR COOL FUN IN THE CITY WITH MY SCENE™ CD-ROM

Mattel’s stylish new tween-targeted brand debuts on the interactive platform
from Vivendi Universal Games

LOS ANGELES, CA (September 24, 2003) – Fashion and fun in the big city is all
the rage with the arrival of My Scene™ CD-ROM, shipping today from
Vivendi Universal Games (VU Games). Featuring Mattel’s trendy My Scene™ friends
— the new tween-targeted fashion brand for girls — the software game provides
an array of fun activities for girls, ages eight and older, as they help
Barbie™, Chelsea™ and Madison™ plan for one of 12 weekend events.

The My Scene™ girls are super-tight best friends who always know the latest buzz
in the big city. Even though it’s only Monday, the My Scene™ girls are making
plans – and they need help! Girls step into the shoes of one of the My Scene™
friends as they help them get ready for the next big event — buy a trendy
outfit, find the hottest new makeup or search for the coolest new sunglasses. If
the My Scene™ girls are short on cash, they can always take on a few freelance
projects to earn extra money.

Players have the option of exploring four areas of the city to find fashion
boutiques, music studios and even cute boys! As they prepare for a fabulous
event — visiting the art show at the café, attending a jewelry party or going
to a charity skating event at the park — girls can buy items like hip outfits,
accessories, snacks, CDs or a cup of coffee, looking out for clues that they’ve
purchased the right merchandise. The game gives players the opportunity to take
quizzes and “tell all” tests to discover things about themselves, their friends
or help them select the perfect gift. In order to complete their activities,
Barbie™, Chelsea™ or Madison™ can make extra money by taking on new projects
like mixing songs at the recording studio, designing store windows at the
boutique and more! The My Scene™ girls are so in demand!

My Scene™ CD-ROM is available now at retail outlets nationwide for
approximately $19.99. Customers can call (800) 545-7677 for sales and ordering
information.

System Requirements
Windows® 98/ME/2000/XP: Pentium® II 266 MHz (Pentium® II 300 MHz or faster for
XP); 16-Bit color; 800×600 screen resolution; Windows compatible sound card; 24x
speed CD-ROM drive; 64 MB RAM (128 MB RAM for XP); 100 MB hard drive space;
keyboard and mouse

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in design,
manufacture and marketing of toys and family products, including Barbie®, the
most popular fashion doll ever created. Leading the toy and game market, the
Mattel family is comprised of such best-selling brands as Hot Wheels®,
Matchbox®, American Girl®, Tyco® R/C and Scrabble®, as well as Fisher-Price®
brands (www.fisherprice.com), including Little People®, Rescue Heroes™, Power
Wheels® and a wide array of entertainment-inspired toy lines. With worldwide
headquarters in El Segundo, Calif., Mattel employs more than 27,000 people in 36
countries and sells products in more than 150 nations throughout the world. The
Mattel vision is to be the world’s premier toy brands — today and tomorrow.

My Scene™ and associated trademarks and trade dress are owned by, and used under
license from, Mattel, Inc. 2003 Mattel, Inc. All Rights Reserved.

About Vivendi Universal Games
Headquartered in New York, Vivendi Universal Games (www.vugames.com) is a global
leader in multi-platform interactive entertainment. A leading publisher of PC,
console and online-based interactive content, Vivendi Universal Games’ portfolio
of development studios includes Black Label Games, Blizzard Entertainment,
Coktel, Fox Interactive, Knowledge Adventure, NDA Productions, Sierra
Entertainment and Universal Interactive. Through its Partner Publishing Group,
Vivendi Universal Games also publishes and/or distributes interactive products
for a number of strategic partners, including Crave Entertainment, Interplay,
Majesco, Mythic Entertainment and Simon & Schuster, among others.

MY SCENE and associated trademarks and trade dress are owned by, and used under
license from, Mattel, Inc. 2003 Mattel, Inc. All Rights Reserved.