Nintendo Creators Program hits a snag

Last week, Nintendo introduced the Nintendo Creators Program, a new service "through which Nintendo gives you part of the advertising proceeds it receives from YouTube for your Nintendo-related YouTube videos." It's the company's solution to the ongoing debate surrounding content creators on YouTube using assets from Nintendo games in things like Let's Plays and reviews, and claiming ad revenue from them.

While not everyone is a fan of the new policy, Nintendo is seeing quite a turn out — probably because there's no other alternative for content creators. Either agree to Nintendo's program and split any ad revenue, or get nothing.

But there's a problem with this approach, and it's exactly what I expected it to be. The approval process for videos and channels is taking too long. Nintendo originally said that the approval process for videos would "regularly take up to three business days." That no longer appears to be the case as Nintendo yesterday put up a notice regarding video/channel registration and the processing period.

"Due to your enthusiasm for the program, we’re receiving a higher volume of applications to register channels & videos than expected. It is taking longer than we anticipated to confirm the applications. We appreciate your patience as we work through them as quickly as possible," Nintendo wrote.

In an effort to alleviate the logjam, Nintendo has offered a few things you can do to "help expedite" the process.

Please check the following points before you register your channels and/or videos.
Please note that we are not able to register channels and videos that are
not in line with our Terms of Service.

Videos:
-We are only able to register videos that contain game titles specified
on the list of supported games.

Channels:
-We are only able to register channels that contain game titles specified
on the list of supported games.

Nintendo notes that you should first remove a video within your channel if it contains game titles outside of the list of supported games before registering. If you are unable to remove the video, register each video that contains game titles on the list of supported games individually.

For Nintendo, this isn't a problem. Why should they care how long the approval process takes? But for channels that rely on timeliness for their videos… Ah, the joys of a major publisher trying to control content creation.