Nintendo of America president Reggie Fils-Aime takes the ice bucket

The games industry has seen a sharp influx of icy dips these past few weeks. Gears of War creator Cleff Bleszinski, Xbox Boxx Phil Spencer, and even the robotic icons of Destiny and Warframe have taken the ALS Assocation’s ice bucket challenge. Today, Nintendo of America president Reggie Fils-Aime added both his name and a bulk of NoA’s management to that list.

Interestingly, Fils-Aime did not issue challenges of his own despite being dragged to the icy bucket by Phil Spencer. However, Gabe Newell and Shuhei Yoshida have yet to answer Spencer’s challenge, so we may see more furrowed brows yet.

To learn more about the ALS Assocation and donate to their cause, head here.