Nintendo to shut down Club Nintendo Rewards Program

Nintendo has announced plans to shut down Club Nintendo, a program that has provided members with Nintendo-themed rewards for more than six years. The loyalty-rewards program offered members with a variety of items, such as downloadable games, posters, or character figures in exchange for Coins that members earned by registering products or completing surveys.

Nintendo didn't explain the reasoning behind the decision but did say closing down Club Nintendo will allow them to "focus on planning for a new customer loyalty program." Nintendo of america is expected to announce the new customer loyalty program "at a later date."

“We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances.”

Club Nintendo members in the United States and Canada can earn additional Coins through the end of March, and can redeem Coins through the end of June. Nintendo will add a number of physical reward options for members in February, and members will also be able to choose from a lineup of downloadable games.

In order to reach Elite Status for 2015, you must earn 300 Coins (for Gold Status) or 600 Coins (for Platinum Status) between July 1, 2014 and March 31, 2015. Members who reach Elite Status can choose a downloadable game from a selection of 3DS and Wii U titles. Your gift will be available between April 1 and April 30, 2015.

As a gift to all Club Nintendo members, Flipnote Studio 3D, software that allows users to create unique three-dimensional animations and to exchange their creations, will be available to download for free in February. Flipnote Studio 3D will be available to Club Nintendo members until June 30, 2015. Fans have until March 31, 2015 to create a new Club Nintendo account to claim Flipnote Studio 3D.

1/20/2015

• Products released after this date are not eligible for registration with Club Nintendo

3/31/2015

• Last day to earn Coins, register products with Club Nintendo, and sign up for new Club Nintendo membership

6/30/2015

• Last day to redeem Coins or access your account on the Club Nintendo website. Club Nintendo program shuts down at 11:59pm PT on 6/30/2015.

7/1/2015

• All unused Coins will be deleted.

For more information about Club Nintendo's discontinuation, check out the official FAQ.