Nintendo DS Wins Hearts And Minds While Exercising Brains: And Eyes

July 11, 2007

NINTENDO DS WINS HEARTS AND MINDS
WHILE EXERCISING BRAINS AND EYES

Nintendo DS Juggernaut Hits Hard
with Games for Everyone

Nintendo demonstrated how the
world’s best-selling video game system continues to fulfill its amazing promise
today at the E3 Media & Business Summit in Santa Monica, Calif. As of March 31,
2007, Nintendo DS has sold more than 40 million units worldwide while
introducing new experiences like interacting with puppies, training brains and
even cooking. Nintendo DS remains the system of portable creativity as it builds
on the expanded audience of women and older gamers with the new Brain Age 2:
More Training in Minutes a Day, brings new control schemes to classic franchises
like The Legend of Zelda and introduces a fun new experience involving your eyes
that definitely deserves a look.

Flash Focus: Vision Training in
Minutes a Day is designed to help users sharpen their "Focus Power" with a
series of fun tests of hand-eye coordination, eye agility, reaction time and
peripheral vision. Top-rated athletes have long used computerized vision
trainers to help them take better aim before they swing at the ball. Now Flash
Focus: Vision Training in Minutes a Day puts this same technology into the palm
of your hands. The title launches on Oct 15.

Titles like Flash Focus: Vision
Training in Minutes a Day are helping Nintendo dramatically increase the
population of people who play video games," says Nintendo of America President
Reggie Fils-Aime. We continue to push the boundaries of creativity for these new
audiences, even as we blur the lines between core and casual gamers."

Other upcoming Nintendo DS
offerings include:

The Legend of Zelda: Phantom
Hourglass: For the first time, players can control the action using only the
Nintendo DS stylus. If you’ve never played a Zelda game, you’ll learn the
controls in a snap. And even if you are familiar with the franchise, you’ve
never played a Zelda game like this before. On Oct. 1, The Legend of Zelda:
Phantom Hourglass launches hero Link on a wild new adventure and sets a new
standard for graphics capabilities and game interaction on DS. In Japan, the
game launched in late June and is selling well to both avid and casual gamers,
including female players.

Brain Age 2: More Training in
Minutes a Day: The prefrontal cortices of gamers of all types will light up
once they hear of the new ways to keep their brains active. On Aug. 20, Brain
Age 2: More Training in Minutes a Day builds on the huge success of the original
title while introducing more than a dozen new brain-stimulating activities that
incorporate music, word and logic puzzles and voice recognition.

More to Come: Other Nintendo games
launching this year for DS include: Picross DS (July 30), DK Jungle Climber
(Sept. 10), Chibi-Robo: Park Patrol (Oct. 2), Mario Party DS (Nov. 19), Nintendo
Magic (Nov. 26) (name not final), Professor Layton and the Curious Village (Dec.
3) and Nintendo Crossword (name not final).

Third-Party Support: Third-party
publishers continue to shift their resources behind Nintendo systems, with more
than 140 titles on the way. EA has developed a stylized MySims; Ubisoft seeks to
expand language abilities with My Word Coach, My French Coach and My Spanish
Coach; Activision launches Call of Duty (name not final); Sega spins out Sonic
Rush Adventure; and the Force is with LucasArts and its new LEGO Star Wars: The
Complete Saga. For more DS news, visit
www.NintendoDS.com.