Love him or hate him, Felix Kjellberg, better known as PewDiePie, is YouTube's most-subscribe creator. But now, he's launched a weekly show on the rival platform Twitch due to what he calls "Adpocalypse".
Recently, YouTube announced a change to their advertising policies. After backlash from advertisers upset that their ads ran before videos of hate speech, major companies like PepsiCo, Walmart, and Starbucks pulled their ad campaigns from YouTube entirely. In response to this, YouTube has changed their ad policy in a way that adversely affects even those who are innocent of any sort of hate speech.
In a video titled "YOUTUBEISOVERPARTY", Kjellberg talked about how this impacted his own revenue and questions whether or not it was an overreaction on the advertiser's part.
"There's like, what, nine billion videos on YouTube?" questioned Kjellberg, "And people are worried about five? I agree it's still a problem, but should everyone on the platform be affected by five racist dudes?"
While PewDiePie makes millions of dollars a year, he recalled when he was a new YouTuber living paycheck to paycheck. This new advertising policy could be detrimental to these new creators, as one video can pull in hundreds of dollars, but with the new policy, that can be taken away in an instant.
"I pray for everyone that's a smaller channel that they can hang in there for now," said Kjellberg. "This month, most likely, a lot of creators are not going to get paid."
At the end of his video, he reveals his plans for a weekly live show on Twitch.
"I decided this before, okay?" jokes Kjellberg. "Before anything, so don't read it the wrong way. But I wanted to start doing streams on Twitch."
Despite his claims of this move being unrelated, it will no doubt get a reaction from YouTube, as their biggest user makes use of their biggest rival platform.
His new show, Best Club, launched on Sunday, bringing 90,000 followers to the channel.
