Categories: News

PS4 interest doubles that of Xbox One among online consumers

As we rapidly approach the launch of next-gen consoles, more and more attention is given to surveys gaging consumer interest in the Xbox One and PlayStation 4. The latest, a new online shopper study conducted by digital intelligence firm Compete, seems to indicate that consumers are more interested in the PS4.

The study, organized by Millward Brown Digital and conducted between June and September, found that online shopping interest in the PS4 has outpace that of the Xbox One by a margin of over 2 to 1.

The study also found that three out of four next-gen online console shoppers have considered purchasing the PS4, with 61% considering only the PS4. Comparatively, just 39% have shopped for the Xbox One, with only 27% of that considering only the Xbox One. 12% of shoppers had interest in both the Xbox One and PS4.

"The fact just 12% of these online shoppers have shown interest in both systems, suggests that at least so far the next-generation consoles are attracting platform loyalists, rather than casual gamers," Matt Pac, VP of Retail and Consumer Products at Compete, reasoned. "Given the nearly equal worldwide install bases of the Xbox 360 and PS3 (estimated at nearly 80 million each) the interest advantage currently held by Sony’s PS4 may well subside as the general public tunes in as the pre-launch hype builds."

Compete's findings back that of a recent holiday poll from Reuters/lpsos which also indicated that gamers are more likely to purchase a PlayStation 4 over the Xbox One. As it currently stands, both systems have sold out at numerous retailers so we should expect fairly large numbers for both at launch.

The PlayStation 4 will have its turn first as its set to release in the United States on November 15th for $399. The Xbox One will follow a week later on November 22nd for $499.

Let us know which next-gen console you prefer in GameZone's very own poll.

Matt Liebl

Share
Published by
Matt Liebl

Recent Posts

Review: Hitman 3 is the peak of the trilogy

To kick off 2021, we have a glorious return to one of the best franchises…

4 years ago

Hogwarts Legacy has been delayed to 2022

Last summer, we got our first official look at Hogwarts Legacy. The RPG set in…

4 years ago

EA to continue making Star Wars games after deal expires

Today, it was revealed that Ubisoft would be helming a brand-new Star Wars game. The…

4 years ago

PS5 Exclusive Returnal talks combat, Glorious Sci-Fi frenzy ensues

Housemarque shared lots of new details about their upcoming PS5 game Returnal. Today, we learn…

4 years ago

Lucasfilm Games confirms Open-World Star Wars handled by Ubisoft

Huge news concerning the future of Star Wars games just broke out. Newly revived Lucasfilm…

4 years ago

GTA 5 actors recreate iconic scene in real life

GTA 5 is probably the biggest game of all-time. It has sold over 135 million…

4 years ago