PS4 is for ALL the players

Gamers comes in all shapes and forms. Despite the stigma that PlayStation is for "hardcore" gamers, Sony Europe's "#4ThePlayers" campaign is letting gamers know that the PlayStation 4 is for all the players.

While the "4ThePlayers' hashtag is nothing new, a new "Declaration of Play" ad points out just who the PS4 is meant for:

"This is for the game-changers, the rookies, and the veterans. The trophy collectors. The button-mashers. For those that are divided in battle, but united in play. This is for the collectors of next-level secrets and the fans of jaw-dropping graphics. For those that want the power and freem to play anytime, anywhere. This is for the innovators. The creators.

This is for the players."

The PlayStation 4 is due out in just a week on November 15. Get excited.