SCEA Introduces New 80GB PS3

July 9, 2007

Sony Computer Entertainment
America Introduces New 80GB PS3; Announces New Price on Current 60GB Model

80GB System Designed for Today’s
Connected Gamer, 60GB Price Now $499

Sony Computer Entertainment America
(SCEA), Inc. today announced a new 80GB model of its PLAYSTATION(R)3 (PS3(TM))
computer entertainment system. Beginning in August, the new PS3 model will be
available in North America for a suggested retail price of $599/$659 CND and
will be sold with the popular online-enabled racing game MotorStorm(TM). In
conjunction with this news, the company also announced that effective
immediately, the current 60GB PS3 model will be available in North America for
$499/$549 CND, or $100 below the original launch price.

By featuring an expanded hard disk
drive (HDD), the new 80GB PS3 is designed to appeal to the online gaming and
entertainment enthusiast, providing ample storage space to download more games
and other entertainment content from PLAYSTATION(R)Network. There are currently
more than 60 playable games and game-related downloads available through
PLAYSTATION(R)Store, with expanded entertainment content coming soon. The new
model features the million-selling game MotorStorm in the box, allowing up to 12
players to play online at one time, hitting the dirt in this visually-arresting,
fast-paced racing title.

Throughout the holidays and this
fiscal year, more than 120 new first and third-party software titles will be
available for North American PS3 users to enjoy, in addition to the more than 40
software titles currently available. Key upcoming first-party titles include
Folklore(TM), Heavenly Sword(TM), LAIR, NBA ’08, Ratchet & Clank(R) Future:
Tools of Destruction(TM), SingStar(TM), SOCOM: U.S. Navy SEALs Confrontation,
THE EYE OF JUDGMENT(TM), Uncharted: Drake’s Fortune and Warhawk(TM).

Numerous third-party titles,
including several exclusives, will also be available such as Devil May Cry(R)IV,
Dynasty Warriors(R):GUNDAM(R), Grand Theft Auto IV, Harry Potter and the Order
of the Phoenix, Hellboy, Metal Gear Solid 4 Guns of the Patriots, Ninja Gaiden
Sigma(R), SEGA Rally(R) Revo, Stranglehold(TM), The Darkness, TimeShift(TM), Tom
Clancy’s Rainbow Six Vegas and Tom Clancy’s Ghost Recon Advanced Warfighter(TM)
2.

Additional games and services will
also be available for PS3 system owners through the PLAYSTATION Network
including PlayStation Home, a state-of-the-art 3D online community that serves
as a meeting place for PS3 users around the world, as well as numerous
downloadable games including the highly-anticipated title PAIN.

"As we move into the next phase of
PS3, it’s important that we continue to evaluate our product line, offering
consumers the technology and features that meet their growing needs for new
forms of media and the way in which it is delivered," said Jack Tretton,
president and CEO of SCEA. "The introduction of the 80GB PS3, the new pricing
for the current 60GB model, the availability of more than 100 new software
titles this fiscal year and, finally, the expansion of services for PLAYSTATION
Network, will provide even more options for users and will help bring new
consumers into the PS3 fold."

Both the 80GB and 60GB PS3 models
come standard with Cell Broadband Engine(TM) (Cell/B.E.), Blu-ray Disc(TM) (BD)
player, built-in HDD, 1080p high-definition output, Wi-Fi connectivity and
SIXAXIS(TM) wireless controller.