In a recent interview, Nintendo of America’s VP of Sales and Marketing, Scott Moffitt, was dismissive of the idea that Nintendo was buying time for new IP announcements by recycling a lot of the line-up from 2014’s Expo. Mentioning Nintendo’s new territory plans for a theme park and a mobile game show, Moffitt instead pointed out that "Our company is always moving on many different dimensions, but E3 is probably not the place to talk about a theme park experience, it's not a mobile game show."and that E3 is really an opportunity to be in front of retailers, who generally are not concerned about what it three years down the road, but what is directly ahead, “We have meetings with retailers where all they care about is, 'What am I going to be selling in my store this coming holiday?'”, though, given the success of Bethesda’s Fallout Shelter, tying anything into Mobile could be seen as a positive marketing move.
Touching on the persistent issues surrounding allocation and production concerns, Moffitt let it be known that the company is aware and working to adjust, noting that “it's been less than a year since amiibos first hit shelves, and the company has learned a lot in that time.” and continued to explain some of the work Nintendo is doing to improve these issues and not just for Amiibos, but for items like first party titles and GameCube adaptors, by improving the process in which these items are made.
For those insisting that Nintendo threw soft balls this year, Moffitt reminds us that with games like StarFox Zero and TriForce Heroes, “We're bringing a plethora of great games to the market this year. We have 14 games we're launching between now and the end of the year, eight of them on Wii U and six of them on 3DS. They're great, bold, imaginative, transformational games… Our company is always moving on many different dimensions.”
