SEGA Confirms Content for Nintendo DS (tentative name)

SEGA Confirms Content for
“Nintendo DS (tentative name)”

“Sonic DS (temporary title)” and “Project Rub (temporary title)”

ELECTRONIC ENTERTAINMENT EXPO (E3),
LOS ANGELES (May 10, 2004) — SEGA Corporation (Head office: Ota-ku, Tokyo,
Japan; CEO and President: Hisao Oguchi, hereinafter referred to as SEGA) has
confirmed plans to create content for “Nintendo DS (temporary name —
hereinafter referred to as DS)”, a handheld game platform Nintendo Co., Ltd.
plans to release at the end of 2004. 

SEGA will publish software titles
that make substantial use of the hardware characteristics. Sonic DS (temporary
title), the latest title in SEGA’s popular “Sonic” game franchise – which has
sold over 33 million units (cumulative total) worldwide to date – is being
internally developed, as Project Rub (temporary title), a title to be played by
a new method of innovative control — “rubbing” — that has not been used in the
games before now. 

SEGA will devise gaming experiences
that maximize the innovative functions of “Nintendo DS” — the Dual Screens,
Touch Screen, Wireless, Microphone, Dual Slots – offering gameplay experiences
made possible by utilizing unique input peripherals that do not exist with
existing game consoles.

Yuji Naka, SEGA’s executive managing
director and general manager of Development Head Office comments, “I am very
happy to announce titles for the ‘Nintendo DS (temporary name)’ handheld game
console, which will play a major role in the future game industry. DS has
various innovative features like Dual Screens, Touch Screen and Microphone. Its
great variety of input mechanisms has allowed us to create new forms of gaming
that could not be experienced with previous games for the home market. For our
first titles – Sonic DS (temporary title) and Project Rub (temporary title) —
we have placed an emphasis on controls using a Touch Screen, which will allow us
to achieved the concept of “rubbing,” a unique and fun gameplay mechanic made
possible by the DS. We will investigate a wide-range of gaming elements unique
to DS, so look forward to future SEGA titles.”

Additionally, SEGA will display a
technical demo (special version limited to E3) of “Sonic” at the Nintendo booth
from May 12- 14, 2004.

Titles to be released:

* “Sonic DS (temporary title)  
                Release date: (TBD)/ Price (TBD)

* “Project Rub (temporary
title)”          Release date: (TBD)/ Price (TBD)

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