SEGA Ships Iron Phoenix for the Xbox

SEGA SHIPS IRON PHOENIX FOR XBOX

New 16-Player Brawler Breaks All Fighting Game Boundaries

SAN FRANCISCO (March 23, 2005) SEGA®
of America, Inc. today announced the availability of Iron Phoenix exclusively on
the Xbox® video game system from Microsoft. This Xbox™ Live enabled game mixes
melee combat with arena-style death matches to create a fast-paced contest of
wills and reflexes.

In ancient China, a giant meteor
possessing mystical properties crashes to the ground. A blacksmith happens upon
it and uses the meteorite to forge nine weapons of power. The weapons, when
combined, unleash a terrible power. In the solo campaign mode, the player’s task
is to retrieve all the weapons and safely seal them away forever.

The core of the game is found on
Xbox Live, where up to 16 combatants can battle against each other, all at the
same time. Players can compete in free-for-alls, team battles, and clan wars.
The game allows players to specialize in a broad range of weaponry, run on
walls, cooperate in team battles, and master devastating chain combos. Large,
detailed environments ensure that every stage offers distinct challenges and
require different techniques in order to successfully compete.

Iron Phoenix is rated ‘T’ for ‘Teen’
and is available at retailers nationwide for an MSRP of $49.95.

About SEGA SEGA® of America, Inc. is
the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in
interactive entertainment both inside and outside the home. The company
develops, publishes and distributes interactive entertainment software products
for a variety of hardware platforms including PC, wireless devices, and those
manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of
America’s Web site is located at www.sega.com

About Xbox Xbox (
http://www.xbox.com ) is the video game system
from Microsoft that brings people together for the most exhilarating game and
entertainment experiences. Xbox delivers an expansive collection of breakthrough
games, powerful hardware and the unified Xbox Live online service. The new
tagline, "it’s good to play together," captures the spirit of Xbox as the social
hub of the new digital entertainment lifestyle. Xbox is now available in North
America, Asia, Europe and Australia.

Xbox is a registered trademark of
Microsoft Corporation in the United States and/or other countries.