SEGA Sports NCAA College Football 2K3 Releases on Xbox

SEGA SPORTS NCAA COLLEGE FOOTBALL 2K3
DEBUTS ON XBOX

Powerhouse College Football Franchise
Delivers College-Style Player Models, More Than 117 Teams and School-Specific
Playbooks, Fight Songs and Mascots

SAN FRANCISCO (August 13, 2002) – SEGA(R) of
America, Inc. announced today the release of "SEGA Sports(TM) NCAA(R) College
Football 2K3" for the Xbox(TM) video game system from Microsoft(R). Produced by
Visual Concepts Entertainment, a SEGA development studio, and developed by
Avalanche Software, "SEGA Sports NCAA College Football 2K3" delivers a host of
in-depth features including a comprehensive list of bowl games, team-specific
playbooks, college-style player models and a Legacy Mode that lets gamers
recruit blue-chip prospects, develop talent using the extensive Spring Training
option and build their program into a national powerhouse. Taking full advantage
of the powerful Xbox hardware, SEGA Sports’ college gridiron franchise features
all of the trimmings fans might expect from the standard-bearer in sports video
gaming.

"It is exciting for us to deliver the ‘SEGA
Sports NCAA College Football 2K’ franchise to Xbox gamers for the first time,
allowing them to experience the ultimate simulation of the college gridiron,"
said Tom Nichols, vice president of sports marketing, SEGA of America, Inc. "The
first product in the 2K3 lineup to feature an ESPN telecast-style presentation,
‘SEGA Sports NCAA College Football 2K3’ authentically delivers the purity and
ambience of the college game."

"SEGA Sports NCAA College Football 2K3"
provides a host of college football-specific details, from the multiple polls
and rankings to the extensive recruiting options. The enhanced Legacy Mode lets
players compete for the nation’s top high school recruits and guide one of 117
Division I-A or select Division 1-AA schools to one of the 25 post-season bowl
games, including the 2003 Tostitos(R) Fiesta(R) Bowl National Championship Game;
or create your own school and build a program from the ground up. Gamers also
have the ability to edit names and ratings and fully customize any individual
player attribute, and even import graduating seniors into the "SEGA Sports(TM)
NFL 2K3" draft. Revamped playbooks ensure that each team reflects the exact
tendencies of their real-world counterparts, while more than 6,000 new
situation-specific lines of commentary break down the action for heated college
gridiron rivalries. Exclusively on Xbox, gamers also have the ability to save
replays of their most impressive plays and view them in a replay gallery.

Visually, the players in "SEGA Sports NCAA
College Football 2K3" are modeled to look distinctively like college-aged
athletes, and more than 500 new college-specific animations, such as the
revamped option play, capture the unique styles and movements of NCAA football.
Adding to the realism are more than 117 3D stadium models that are designed to
the exact specifications of the actual stadiums, while cheerleaders, mascots and
more than 50 unique school fight songs help bring the NCAA gridiron to life.

Rounding out the complete package is a
lifelike ESPN telecast-style presentation. From the game’s SportsCenter
introduction to the ESPN style graphical menus and statistical layouts, the
presentation in "NCAA College Football 2K3" puts players inside a virtual
telecast on gameday.

"SEGA Sports NCAA College Football 2K3" is
endorsed by former University of Nebraska quarterback and 2001 Heisman(R) Trophy
Winner Eric Crouch. "SEGA Sports NCAA College Football 2K3" is currently
available for Xbox for a suggested retail price of $49.95. The game is also
available for the PlayStation(R)2 computer entertainment system and will soon be
released on the Nintendo GameCube(TM).

About SEGA

SEGA of America is the American arm of Tokyo,
Japan-based SEGA Corporation, a $3.5 billion corporation by market
capitalization, recognized as a worldwide leader in interactive entertainment
both inside and outside the home. The company develops, publishes and
distributes interactive entertainment software products for a variety of
hardware platforms including PC, wireless devices, and those manufactured by
Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web
site is located at
www.sega.com.

About ESPN

Based in Bristol, Ct., ESPN, Inc., "The
Worldwide Leader In Sports," is 80 percent owned by ABC, Inc., which is an
indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a
20 percent interest in ESPN. ESPN, Inc. includes six domestic television
networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Now and ESPN Today), ESPN
International (24 international networks and syndication), ESPN Radio, ESPN.com,
ESPN The Magazine, ESPN Regional Television, SportsTicker, and ESPN Enterprises,
overseeing brand extensions such as the ESPN Zone, an interactive sports-themed
dining and entertainment experience.

"PlayStation" and the "PS" Family logo are
registered trademarks of Sony Computer Entertainment Inc. (TM), (R) and the
Nintendo GameCube logo are trademarks of Nintendo. Xbox is a trademark of
Microsoft Corporation in the United States and/or other countries. ESPN and
Sportscenter are registered trademarks of ESPN, Inc. ESPN branded elements (C)
Disney. All other trademarks are the property of their respective owners.

The "Officially Licensed Collegiate Products"
label is the exclusive property of The Collegiate Licensing Company. The
"Collegiate Licensed Product" label is the property of the Independent Labeling
Group. The NCAA Football logo is a registered trademark of the NCAA licensed to
NCAA Football USA, Inc. All names, logos, team icons, and mascots associated
with the NCAA, universities, bowls, and conferences are the exclusive property
of the respective institutions. Heisman Memorial Trophy and likeness of the
actual trophy are registered service marks owned by the Downtown Athletic Club
under registration numbers 936,853 and 935,852 respectively. Heisman and Heisman
Trophy Award are service marks owned by the Downtown Athletic Club of New York
City, Inc.

(C) 2002 NFL Properties LLC. Team names and
logos are trademarks of the teams indicated. All other (NFL-related marks) are
trademarks of the National Football League. Officially Licensed product of
PLAYERS INC. The PLAYERS INC logo is a registered trademark of the NFL players.

www.nflplayers.com
(C) 2002 PLAYERS INC.